We broke one of swimwear's biggest rules πŸ‘™

Preview text: Whoever invented matching sets clearly wasn't a woman

Sheila May SwimMonday, Sep 21, 2026 at 7:55 PM EasternKlaviyo
Sheila May SwimWe broke one of swimwear's biggest rules πŸ‘™
Subject
We broke one of swimwear's biggest rules πŸ‘™
Preview text
Whoever invented matching sets clearly wasn't a woman
From
hello@sheilamayswim.com.au
Sent
Mon Sep 21, 2026, 7:55 PM ET
Sent to
sheilamayswim.com, Australia (sheilamayswim.com.au)
Size
64 KB
Images
9
Links
14, 5 of them buttons
Subject length
43 characters

Against Sheila May Swim's usual

Sent in its busiest hour, 7 PM, which holds 23% of its emails. The subject is 43 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Sheila May Swim <[email protected]>
Subject
We broke one of swimwear's biggest rules πŸ‘™
Date
Mon, 21 Sep 2026 23:55:04 +0000 (UTC)
Message-ID domain
geopod-ismtpd-32
Return-Path domain
send.sheilamayswim.com.au
DKIM signature
d=sheilamayswim.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-fpc9w with SMTP
  2. from (unnamed) by geopod-ismtpd-32 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 26, 2026 10:35 PMSwimwear made by a mum, for mums 🌈
Sep 26, 2026 6:55 PMSeptember Chit Chat with Toni πŸ’Œ
Sep 24, 2026 3:55 AMIt was never just about swimwear πŸ’œ
Sep 21, 2026 7:55 PMWe broke one of swimwear's biggest rules πŸ‘™ (this email)
Sep 17, 2026 7:55 PMMeet the artist behind 'Sandhills' πŸŒΎπŸ’™πŸ€Ž
Sep 14, 2026 7:55 PMOkay… you REALLY love this one 😍
Sep 10, 2026 4:55 PMLast chance to save 15% βŒ›

More from Sheila May Swim

All Sheila May Swim emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.