Turns out we’re bad at Halloween dress-up

Preview text: I'm about to admit something a gothic brand really shouldn't. We have no idea what makes a…

Skullette

Friday, Sep 25, 2026 at 10:05 AM EasternKlaviyo

SkulletteTurns out we’re bad at Halloween dress-up

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Turns out we’re bad at Halloween dress-up - email from Skullette

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Subject: Turns out we’re bad at Halloween dress-up
Preview text: I'm about to admit something a gothic brand really shouldn't. We have no idea what makes a…
From: julie@skullette.com
Brand: Skullette
ESP: Klaviyo
Sent: Fri Sep 25, 2026, 10:05 AM ET
Size: 59 KB
Images: 9
Links: 19, 5 of them buttons
Subject length: 41 characters

Against Skullette's usual

Sent in its busiest hour, 10 AM, which holds 66% of its emails. The subject is 41 characters; its average is 42.

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From: Julie @ Skullette <[email protected]>
Subject: Turns out we’re bad at Halloween dress-up
Date: Fri, 25 Sep 2026 14:05:47 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.skullette.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.skullette.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 30, 2026 10:15 AM	A song warned me: “Girl, it’s the 30th already.”
	Sep 29, 2026 10:35 AM	She called me a poser, then wanted my bag.
	Sep 27, 2026 10:18 AM	I was rescued by "a man with a problem"
	Sep 25, 2026 10:05 AM	Turns out we’re bad at Halloween dress-up (this email)
	Sep 24, 2026 10:15 AM	You might not get these before Christmas… unless
	Sep 23, 2026 11:29 AM	A customer owns 109 items. We are REALLY behind
	Sep 21, 2026 10:03 AM	I refuse to call this Pre-order a success