We know what mum really wants

Preview text: HINT: It's not another candle

Sleep InsWednesday, Apr 29, 2026 at 6:01 PM EasternKlaviyo
Sleep InsWe know what mum really wants
Subject
We know what mum really wants
Preview text
HINT: It's not another candle
From
hello@sleepins.com.au
Sent
Wed Apr 29, 2026, 6:01 PM ET
Size
69 KB
Images
26
Links
32, 6 of them buttons
Subject length
29 characters

Against Sleep Ins's usual

Sent in its busiest hour, 6 PM, which holds 34% of its emails. The subject is 29 characters; its average is 28.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
SLEEP INS BEDDING PTY LTD <[email protected]>
Subject
We know what mum really wants
Date
Wed, 29 Apr 2026 22:01:21 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.sleepins.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.sleepins.com.au s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-16-20.kmta.shared.klaviyomail.com [170.203.16.20] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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