They Sent It

Your favourite colourway just got even better 🤎

Please welcome Chocolate 2.0

Sleep InsThursday, May 21, 2026 at 6:01 PM EasternKlaviyo
Sleep InsYour favourite colourway just got even better 🤎
Subject
Your favourite colourway just got even better 🤎
Preview text
Please welcome Chocolate 2.0
From
hello@sleepins.com.au
Sent
Thu May 21, 2026, 6:01 PM ET
Size
55 KB
Images
23
Links
21, 1 of them buttons
Subject length
47 characters

Against Sleep Ins's usual

Sent in its busiest hour, 6 PM, which holds 33% of its emails. The subject is 47 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Sleep Ins <[email protected]>
Subject
Your favourite colourway just got even better 🤎
Date
Thu, 21 May 2026 22:01:08 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.sleepins.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.sleepins.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-31.kmta.shared.klaviyomail.com [170.203.20.31] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 31, 2026 10:00 PM30% OFF SITEWIDE. ONE DAY ONLY.
May 31, 2026 6:00 AMSET YOUR ALARMS
May 28, 2026 5:00 AMTHE DOORS ARE CLOSING
May 21, 2026 6:01 PMYour favourite colourway just got even better 🤎 (this email)
May 17, 2026 1:00 AMPOLKA IS COMING BACK 🤎
May 6, 2026 6:02 PMYour words, not ours
Apr 29, 2026 6:01 PMWe know what mum really wants

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