What if your shampoo waited for you?

Preview text: It stays powder until you add a splash. Then it transforms right in your hand.

Small WonderSunday, Oct 11, 2026 at 8:30 PM EasternKlaviyo
Small WonderWhat if your shampoo waited for you?
Subject
What if your shampoo waited for you?
Preview text
It stays powder until you add a splash. Then it transforms right in your hand.
From
hello@smallwonder.world
Sent
Sun Oct 11, 2026, 8:30 PM ET
Sent to
United Kingdom (getsmallwonder.co.uk), United Kingdom (hellosmallwonder.co.uk), United Kingdom (shopsmallwonder.uk), smallwonder.shop, smallwonder.store, smallwonder.world, smallwonderco.com, United Kingdom (smallwonderuk.co.uk), smallwonderuk.com
Size
60 KB
Images
26
Links
23, 2 of them buttons
Subject length
36 characters

Against Small Wonder's usual

Sent in its busiest hour, 8 PM, which holds 44% of its emails. The subject is 36 characters; its average is 35.

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From
Small Wonder <[email protected]>
Subject
What if your shampoo waited for you?
Date
Mon, 12 Oct 2026 00:30:05 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.smallwonder.world
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.smallwonder.world s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 16, 2026 6:31 PMWhat happens when you actually use it?
Oct 16, 2026 3:12 PMUndiluted. Uncompromising. Haircare.
Oct 14, 2026 3:11 PMYou're In! Welcome to Small Wonder
Oct 11, 2026 8:30 PMWhat if your shampoo waited for you? (this email)
Oct 10, 2026 11:59 PM👋 don't miss out on your best hair
Oct 10, 2026 8:00 PMThe only hair serum that starts as powder
Oct 2, 2026 8:00 PMEveryone accepted it. We didn't.

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