A New Kind of Classic

Preview text: What makes The Homestead Shirt Jacket special.

SMWR.Wednesday, Aug 19, 2026 at 4:01 AM EasternKlaviyo
SMWR.A New Kind of Classic
Subject
A New Kind of Classic
Preview text
What makes The Homestead Shirt Jacket special.
From
hello@smwr.com.au
Brand
SMWR.
Sent
Wed Aug 19, 2026, 4:01 AM ET
Size
46 KB
Images
7
Links
12, 2 of them buttons
Subject length
21 characters

Against SMWR.'s usual

Sent in its busiest hour, 4 AM, which holds 50% of its emails. The subject is 21 characters; its average is 20.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
SMWR. <[email protected]>
Subject
A New Kind of Classic
Date
Wed, 19 Aug 2026 08:01:19 +0000 (UTC)
Message-ID domain
geopod-ismtpd-47
Return-Path domain
k1.send.smwr.com.au
DKIM signature
d=send.smwr.com.au s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-fj5nk with SMTP
  2. from (unnamed) by geopod-ismtpd-47 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 22, 2026 3:30 AMDays Like These.
Oct 14, 2026 7:43 AMWelcome. You're in.
Sep 22, 2026 4:02 AMInside Bridget’s SMWR. Wardrobe
Sep 10, 2026 4:00 AMBetween seasons.
Aug 26, 2026 4:00 AMFrom the studio.
Aug 19, 2026 4:01 AMA New Kind of Classic (this email)
Aug 6, 2026 4:26 AMWelcome. You're in.

More from SMWR.

All SMWR. emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.