They Sent It

The Life Edit

Style as instinct.

SmytheThursday, May 28, 2026 at 2:01 PM EasternKlaviyo
SmytheThe Life Edit
Subject
The Life Edit
Preview text
Style as instinct.
From
customerservice@shopsmythe.com
Brand
Smythe
Sent
Thu May 28, 2026, 2:01 PM ET
Sent to
Canada (shopsmythe.ca), shopsmythe.com, smythelesvestes.com
Size
79 KB
Images
13
Links
36, 4 of them buttons
Subject length
13 characters

Against Smythe's usual

Sent in the 2 PM hour, which holds 1% of its emails; 28% arrive in the 12 PM hour. The subject is 13 characters; its average is 22.

Report this email

Sent just before and after

Jun 4, 2026 11:01 AMYour June Wardrobe
Jun 1, 2026 12:00 PMSummer Considered
May 30, 2026 12:00 PMThe Pastel Thesis
May 28, 2026 2:01 PMThe Life Edit (this email)
May 26, 2026 12:00 PMSpotlight: Tortilla Suit
May 23, 2026 11:00 AMFootnotes: The Weekend Edit
May 20, 2026 11:01 AMIntroducing Summer 2026

More from Smythe

All Smythe emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.