They Sent It

The Pastel Thesis

Four shades built to work together.

SmytheSaturday, May 30, 2026 at 12:00 PM EasternKlaviyo
SmytheThe Pastel Thesis
Subject
The Pastel Thesis
Preview text
Four shades built to work together.
From
customerservice@shopsmythe.com
Brand
Smythe
Sent
Sat May 30, 2026, 12:00 PM ET
Sent to
Canada (shopsmythe.ca), shopsmythe.com, smythelesvestes.com
Size
89 KB
Images
15
Links
38, 4 of them buttons
Subject length
17 characters

Against Smythe's usual

Sent in its busiest hour, 12 PM, which holds 28% of its emails. The subject is 17 characters; its average is 22.

Report this email

Sent just before and after

Jun 6, 2026 4:00 PMThe Season of Invitations
Jun 4, 2026 11:01 AMYour June Wardrobe
Jun 1, 2026 12:00 PMSummer Considered
May 30, 2026 12:00 PMThe Pastel Thesis (this email)
May 28, 2026 2:01 PMThe Life Edit
May 26, 2026 12:00 PMSpotlight: Tortilla Suit
May 23, 2026 11:00 AMFootnotes: The Weekend Edit

More from Smythe

All Smythe emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.