PART 4: $1 beanies and my last name

Preview text: How a hardware store beanie and thrifted t-shirt started this brand

Soft Goods

Friday, Oct 23, 2026 at 5:15 PM EasternKlaviyo

Soft GoodsPART 4: $1 beanies and my last name

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PART 4: $1 beanies and my last name - email from Soft Goods

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Subject: PART 4: $1 beanies and my last name
Preview text: How a hardware store beanie and thrifted t-shirt started this brand
From: josh.york@softgoodsdetroit.com
Brand: Soft Goods
ESP: Klaviyo
Sent: Fri Oct 23, 2026, 5:15 PM ET
Sent to: softgoodsdetroit.com, softgoodsmfg.com
Size: 52 KB
Images: 7
Links: 6, 3 of them buttons
Subject length: 35 characters

Against Soft Goods's usual

Sent in the 5 PM hour, which holds 8% of its emails; 17% arrive in the 9 AM hour. The subject is 35 characters; its average is 32.

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From: Josh from Soft Goods <[email protected]>
Subject: PART 4: $1 beanies and my last name
Date: Fri, 23 Oct 2026 21:15:46 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.softgoodsdetroit.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=softgoodsdetroit.com s=kl1
Authentication: dkim=pass (shared.klaviyomail.com), dkim=pass (softgoodsdetroit.com), spf=pass (send.softgoodsdetroit.com), dmarc=pass (softgoodsdetroit.com)
List-Unsubscribe: Present, one-click
Feedback-ID sender: kl

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from kl-203-28-31.kmta.shared.klaviyomail.com [170.203.28.31] by our receiving server with ESMTPS
from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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	Oct 25, 2026 7:01 AM	Made Better, From the Fabric Up
	Oct 23, 2026 5:15 PM	PART 4: $1 beanies and my last name (this email)
	Oct 21, 2026 6:01 AM	It All Started In Detroit
	Oct 17, 2026 6:04 AM	American cotton. North Carolina mill. The perfect fit.
	Oct 15, 2026 3:30 PM	Classic Fleece is back, in new fall colors