Soft Goods made it into a Chevy Ad

Preview text: What I thought was a spam email turned into a great opportunity

Soft GoodsFriday, Jul 17, 2026 at 1:30 PM EasternKlaviyo
Soft GoodsSoft Goods made it into a Chevy Ad
Subject
Soft Goods made it into a Chevy Ad
Preview text
What I thought was a spam email turned into a great opportunity
From
josh.york@softgoodsdetroit.com
Sent
Fri Jul 17, 2026, 1:30 PM ET
Sent to
softgoodsdetroit.com
Size
45 KB
Images
6
Links
7, 3 of them buttons
Subject length
34 characters

Against Soft Goods's usual

Sent in the 1 PM hour, which holds 13% of its emails; 17% arrive in the 9 AM hour. The subject is 34 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Josh from Soft Goods <[email protected]>
Subject
Soft Goods made it into a Chevy Ad
Date
Fri, 17 Jul 2026 17:30:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
tbfvqd.shared.klaviyomail.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=shared.klaviyomail.com s=mtb1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-24-18.kmta.shared.klaviyomail.com [170.203.24.18] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Aug 14, 2026 1:43 PMA year ago, no one knew our name
Aug 13, 2026 11:05 PMWelcome to Soft Goods
Jul 31, 2026 10:30 AMDenim Wash - Our newest capsule
Jul 17, 2026 1:30 PMSoft Goods made it into a Chevy Ad (this email)
Jul 2, 2026 3:00 PMCotton for the Extreme Heat
Jun 26, 2026 4:00 PMA Big Week
Jun 19, 2026 4:17 PMThe pant (and short) we've been working on

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