35 years as a makeup artist. I skip primer.

Preview text: Here’s what I press in before foundation instead.

Wednesday, Oct 21, 2026 at 9:30 AM EasternKlaviyo

Sonia Roselli Beauty35 years as a makeup artist. I skip primer.

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35 years as a makeup artist. I skip primer. - email from Sonia Roselli Beauty

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Subject: 35 years as a makeup artist. I skip primer.
Preview text: Here’s what I press in before foundation instead.
From: beauty@soniaroselli.com
Brand: Sonia Roselli Beauty
ESP: Klaviyo
Sent: Wed Oct 21, 2026, 9:30 AM ET
Size: 66 KB
Images: 9
Links: 14, 6 of them buttons
Subject length: 43 characters

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Sent in the 9 AM hour, which holds 7% of its emails; 23% arrive in the 11 AM hour. The subject is 43 characters; its average is 40.

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From: Sonia Roselli Beauty <[email protected]>
Reply-To: [email protected]
Subject: 35 years as a makeup artist. I skip primer.
Date: Wed, 21 Oct 2026 13:30:12 +0000
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Sent just before and after

	Oct 25, 2026 12:03 PM	Your pores called. They want a lawyer.
	Oct 24, 2026 10:30 AM	Before you return that foundation...
	Oct 22, 2026 11:31 AM	The foundation trick that makes it disappear
	Oct 21, 2026 9:30 AM	35 years as a makeup artist. I skip primer. (this email)
	Oct 18, 2026 1:31 PM	Put down the setting spray
	Oct 17, 2026 10:30 AM	Your elbows are telling on you
	Oct 15, 2026 1:02 PM	Your products aren’t fighting. You’re rushing them.