The primer myth social media sold you

Preview text: It grips. It blurs. It can't do the one thing your skin needs.

Thursday, Sep 24, 2026 at 9:46 AM EasternKlaviyo

Sonia Roselli BeautyThe primer myth social media sold you

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The primer myth social media sold you - email from Sonia Roselli Beauty

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Subject: The primer myth social media sold you
Preview text: It grips. It blurs. It can't do the one thing your skin needs.
From: beauty@soniaroselli.com
Brand: Sonia Roselli Beauty
ESP: Klaviyo
Sent: Thu Sep 24, 2026, 9:46 AM ET
Size: 84 KB
Images: 13
Links: 18, 9 of them buttons
Subject length: 37 characters

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Sent in the 9 AM hour, which holds 7% of its emails; 23% arrive in the 11 AM hour. The subject is 37 characters; its average is 40.

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From: Sonia Roselli Beauty <[email protected]>
Reply-To: [email protected]
Subject: The primer myth social media sold you
Date: Thu, 24 Sep 2026 13:46:00 +0000
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Sent just before and after

	Sep 27, 2026 12:03 PM	Why does concealer settle into every line?
	Sep 26, 2026 11:59 AM	This is still on your face right now
	Sep 25, 2026 12:45 PM	I can tell the time by your nose
	Sep 24, 2026 9:46 AM	The primer myth social media sold you (this email)
	Sep 20, 2026 3:30 PM	Exfoliate the morning of, not the night before
	Sep 19, 2026 11:04 AM	'My concealer creases the second I smile'
	Sep 16, 2026 10:45 AM	'My skin stings when I put makeup on now'