The real reason foundation creases (it's not the formula)

Preview text: Here's what's actually happening.

Sonia Roselli BeautySaturday, Sep 5, 2026 at 11:15 AM EasternKlaviyo
Sonia Roselli BeautyThe real reason foundation creases (it's not the formula)
Subject
The real reason foundation creases (it's not the formula)
Preview text
Here's what's actually happening.
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beauty@soniaroselli.com
Sent
Sat Sep 5, 2026, 11:15 AM ET
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66 KB
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10
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Subject length
57 characters

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Sent in its busiest hour, 11 AM, which holds 23% of its emails. The subject is 57 characters; its average is 40.

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From
Sonia Roselli Beauty <[email protected]>
Subject
The real reason foundation creases (it's not the formula)
Date
Sat, 05 Sep 2026 15:15:41 +0000
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Sent just before and after

Sep 12, 2026 11:15 AMYou're moisturizing your hands, not your face
Sep 9, 2026 11:03 AM'My foundation clings to every flake and dry patch'
Sep 6, 2026 2:00 PMUse half the foundation you used yesterday
Sep 5, 2026 11:15 AMThe real reason foundation creases (it's not the formula) (this email)
Sep 3, 2026 12:01 PMStop turning into a pumpkin
Sep 2, 2026 11:15 AMHow I test a foundation before I ever recommend it to a client
Aug 30, 2026 2:04 PMYour makeup isn't aging you. Your prep is.

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