The viral makeup trick that backfires after 40

Preview text: It looks flawless on 22-year-olds. Here’s what it does to yours.

Saturday, Oct 10, 2026 at 10:45 AM EasternKlaviyo

Sonia Roselli BeautyThe viral makeup trick that backfires after 40

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The viral makeup trick that backfires after 40 - email from Sonia Roselli Beauty

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Subject: The viral makeup trick that backfires after 40
Preview text: It looks flawless on 22-year-olds. Here’s what it does to yours.
From: beauty@soniaroselli.com
Brand: Sonia Roselli Beauty
ESP: Klaviyo
Sent: Sat Oct 10, 2026, 10:45 AM ET
Size: 70 KB
Images: 10
Links: 18, 7 of them buttons
Subject length: 46 characters

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Sent in the 10 AM hour, which holds 14% of its emails; 23% arrive in the 11 AM hour. The subject is 46 characters; its average is 39.

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From: Sonia Roselli Beauty <[email protected]>
Reply-To: [email protected]
Subject: The viral makeup trick that backfires after 40
Date: Sat, 10 Oct 2026 14:45:56 +0000
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Sent just before and after

	Oct 15, 2026 1:02 PM	Your products aren’t fighting. You’re rushing them.
	Oct 14, 2026 11:18 AM	🚨 Water Oil is back. Kits too.
	Oct 11, 2026 11:30 AM	Dry, oily, and sensitive walk into a...
	Oct 10, 2026 10:45 AM	The viral makeup trick that backfires after 40 (this email)
	Oct 8, 2026 9:33 AM	Stop rubbing your moisturizers in (yes, really)
	Oct 4, 2026 12:02 PM	Missing: one full face of foundation
	Oct 3, 2026 10:45 AM	I threw out every scrub in my kit