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Your makeup keeps sliding. Here's why.

"It's not your foundation. It's what's under it."

Sonia Roselli BeautyThursday, Aug 27, 2026 at 12:02 PM EasternKlaviyo
Sonia Roselli BeautyYour makeup keeps sliding. Here's why.
Subject
Your makeup keeps sliding. Here's why.
Preview text
"It's not your foundation. It's what's under it."
From
beauty@soniaroselli.com
Sent
Thu Aug 27, 2026, 12:02 PM ET
Size
72 KB
Images
10
Links
19, 12 of them buttons
Subject length
38 characters

Against Sonia Roselli Beauty's usual

Sent in the 12 PM hour, which holds 24% of its emails; 24% arrive in the 11 AM hour. The subject is 38 characters; its average is 40.

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From
Sonia Roselli Beauty <[email protected]>
Subject
Your makeup keeps sliding. Here's why.
Date
Thu, 27 Aug 2026 16:02:15 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.soniaroselli.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.soniaroselli.com s=mtd1
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Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 2, 2026 11:15 AMHow I test a foundation before I ever recommend it to a client
Aug 30, 2026 2:04 PMYour makeup isn't aging you. Your prep is.
Aug 29, 2026 2:01 PMWhich one goes under your foundation?
Aug 27, 2026 12:02 PMYour makeup keeps sliding. Here's why. (this email)
Aug 26, 2026 2:15 PMIt's not your foundation.
Aug 22, 2026 10:15 AMWhy your makeup looks better some days
Aug 20, 2026 11:03 AMSkin first. Flawless makeup follows.

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