Every hoodie starts with the fabric.

Preview text: What ButterStretch actually is and why it holds up wash after wash.

Spark Paws

Saturday, Sep 12, 2026 at 1:00 AM EasternKlaviyo

Spark PawsEvery hoodie starts with the fabric.

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Every hoodie starts with the fabric. - email from Spark Paws

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Subject: Every hoodie starts with the fabric.
Preview text: What ButterStretch actually is and why it holds up wash after wash.
From: service@sparkpaws.com
Brand: Spark Paws
ESP: Klaviyo
Sent: Sat Sep 12, 2026, 1:00 AM ET
Sent to: au-sparkpaws.com, br-sparkpaws.com, Austria (sparkpaws.at), sparkpaws.com, Europe (sparkpaws.eu), France (sparkpaws.fr), Japan (sparkpaws.jp), United Kingdom (sparkpaws.uk)
Size: 44 KB
Images: 9
Links: 14, 1 of them buttons
Subject length: 36 characters

Against Spark Paws's usual

Sent in its busiest hour, 1 AM, which holds 53% of its emails. The subject is 36 characters; its average is 31.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: SPARK PAWS <[email protected]>
Subject: Every hoodie starts with the fabric.
Date: Sat, 12 Sep 2026 05:00:17 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.sparkpaws.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.sparkpaws.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 16, 2026 1:00 AM	One night or all winter?
	Sep 14, 2026 1:00 AM	Most rain hoods slide right off.
	Sep 13, 2026 5:09 AM	Your mystery code expires tonight
	Sep 12, 2026 1:00 AM	Every hoodie starts with the fabric. (this email)
	Sep 11, 2026 5:08 AM	Quick note from Sarah (Spark Paws founder)
	Sep 11, 2026 4:08 AM	Your mystery code expires tonight
	Sep 10, 2026 1:00 AM	Same weight. Completely different size.