When a senior leader pushes back on your experiment results, they're not being irrational. You're just measuring the WRONG thing.

Preview text: When a senior leader pushes back on your experiment results, they're not being irrational…

Thursday, Jul 2, 2026 at 3:38 PM EasternMailchimp

SPEEROWhen a senior leader pushes back on your experiment results, they're not being irrational. You're just measuring the WRONG thing.

Image not available

No image available for this email.

Subject: When a senior leader pushes back on your experiment results, they're not being irrational. You're just measuring the WRONG thing.
Preview text: When a senior leader pushes back on your experiment results, they're not being irrational…
From: martin@speero.com
Brand: SPEERO
ESP: Mailchimp
Sent: Thu Jul 2, 2026, 3:38 PM ET
Sent to: markitekt.com, speero.com
Size: 79 KB
Images: 12
Links: 19, 2 of them buttons
Subject length: 129 characters

Against SPEERO's usual

Sent in its busiest hour, 3 PM, which holds 16% of its emails. The subject is 129 characters; its average is 57.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: S P E E R O <[email protected]>
Reply-To: …@inbound.mailchimpapp.net
Subject: When a senior leader pushes back on your experiment results, they're not being irrational. You're just measuring the WRONG thing.
Date: Thu, 2 Jul 2026 19:38:18 +0000
Message-ID domain: mail52.suw91.mcdlv.net
Return-Path domain: mail52.suw91.mcdlv.net
DKIM signature: d=speero.com s=k3
List-Unsubscribe: Present, one-click
Mailer: Mailchimp Mailer
Feedback-ID sender: mc

Other sending headers (names only): X-Campaign, X-campaignid, X-Report-Abuse, X-MC-User, X-Auto-Response-Suppress, X-Accounttype

	Jul 16, 2026 1:59 PM	You're Not Testing. You're Guessing With Extra Steps.
	Jul 10, 2026 2:29 AM	Your AI build deserves a room. Austin is it.
	Jul 9, 2026 2:34 PM	Why Your Testing Roadmap Looks Thin, and It Has Nothing to Do With Ideas
	Jul 2, 2026 3:38 PM	When a senior leader pushes back on your experiment results, they're not being irrational. You're just measuring the WRONG thing. (this email)
	Jul 2, 2026 2:56 PM	At Circus London, someone walked in with an MCP server wired to a data warehouse. Nobody asked them to.
	Jun 25, 2026 3:01 PM	Most growth agencies build programs that collapse the moment they leave
	Jun 24, 2026 5:02 PM	Welcome to Experimentation Revolution