10 pieces from £15. Want first dibs?

Preview text: VIP access opens Friday at 06:30. Everyone else waits till 10.

Sproot BabyWednesday, Oct 21, 2026 at 3:30 AM EasternKlaviyo
Sproot Baby10 pieces from £15. Want first dibs?
Subject
10 pieces from £15. Want first dibs?
Preview text
VIP access opens Friday at 06:30. Everyone else waits till 10.
From
hello@sprootbaby.com
Sent
Wed Oct 21, 2026, 3:30 AM ET
Size
45 KB
Images
6
Links
11, 7 of them buttons
Subject length
36 characters

Against Sproot Baby's usual

Sent in the 3 AM hour, which holds 15% of its emails; 23% arrive in the 2 AM hour. The subject is 36 characters; its average is 39.

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From
Becca @ Sproot Baby <[email protected]>
Subject
10 pieces from £15. Want first dibs?
Date
Wed, 21 Oct 2026 07:30:21 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.hello.sprootbaby.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=hello.sprootbaby.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 24, 2026 3:30 AMMissed the launch? The Preloved Edit is still live with just a few boxes left on the shelves
Oct 23, 2026 5:01 AMThe October Preloved Edit is live. 10 pieces from £15
Oct 22, 2026 1:31 PMTomorrow, 06:30. You in?
Oct 21, 2026 3:30 AM10 pieces from £15. Want first dibs? (this email)
Oct 18, 2026 2:31 AMOutgrown already? (It happens fast)
Oct 16, 2026 2:31 AMNot all baby fabrics are the same
Oct 14, 2026 1:30 AMGot yet another load on? We thought so. 🫠

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