Better basics this way

Preview text: Take another look →

SubsetSaturday, Aug 22, 2026 at 1:34 AM EasternKlaviyo
SubsetBetter basics this way
Subject
Better basics this way
Preview text
Take another look →
From
hello@wearsubset.com
Brand
Subset
Sent
Sat Aug 22, 2026, 1:34 AM ET
Sent to
knickey.com
Size
77 KB
Images
25
Links
23, 7 of them buttons
Subject length
22 characters

Against Subset's usual

Sent in the 1 AM hour, which holds 8% of its emails; 12% arrive in the 8 PM hour. The subject is 22 characters; its average is 25.

Report this email

Sent just before and after

Aug 25, 2026 11:00 PMYOUR ANNUAL WELLNESS CHECK
Aug 23, 2026 5:36 PMHey there, it’s Olivia
Aug 23, 2026 1:35 AMStill giving it second thoughts?
Aug 22, 2026 1:34 AMBetter basics this way (this email)
Aug 21, 2026 10:01 PMSUBSET SOUNDS: August 🔉
Aug 19, 2026 1:01 AMSOFT BRAS, GREAT FOR BREASTFEEDING
Aug 14, 2026 8:01 PMTGIF: RELAX + RESET

More from Subset

All Subset emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.