TLDR: 50% OFF ENDS TONIGHT.

Preview text: Hi friend, TLDR: 50% OFF ENDS TONIGHT. Whether you were traveling, hosting, chasing…

Monday, Jul 6, 2026 at 8:15 PM EasternKlaviyo

SubsetTLDR: 50% OFF ENDS TONIGHT.

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Subject: TLDR: 50% OFF ENDS TONIGHT.
Preview text: Hi friend, TLDR: 50% OFF ENDS TONIGHT. Whether you were traveling, hosting, chasing…
From: hello@wearsubset.com
Brand: Subset
ESP: Klaviyo
Sent: Mon Jul 6, 2026, 8:15 PM ET
Sent to: knickey.com
Size: 9 KB
Images: 1
Links: 3, 1 of them buttons
Subject length: 27 characters

Against Subset's usual

Sent in its busiest hour, 8 PM, which holds 12% of its emails. The subject is 27 characters; its average is 25.

	Jul 15, 2026 9:00 PM	INTRODUCING: THE SCRAP SCRUNCHIE 3-PACK
	Jul 13, 2026 11:00 PM	MICROPLASTICS 101
	Jul 7, 2026 9:00 PM	WIN ONE YEAR OF SUBSET
	Jul 6, 2026 8:15 PM	TLDR: 50% OFF ENDS TONIGHT. (this email)
	Jul 6, 2026 9:32 AM	FINAL HOURS OF BEING UNHINGED
	Jul 5, 2026 11:01 PM	I'VE DONE SOMETHING CRAZY
	Jul 3, 2026 6:00 PM	NEW HERE? TAKE 50% OFF