I'VE DONE SOMETHING CRAZY

Preview text: Hi there, This may not be my best business decision... ...but I'm so confident you'll love…

SubsetSunday, Jul 5, 2026 at 11:01 PM EasternKlaviyo
SubsetI'VE DONE SOMETHING CRAZY
Subject
I'VE DONE SOMETHING CRAZY
Preview text
Hi there, This may not be my best business decision... ...but I'm so confident you'll love…
From
hello@wearsubset.com
Brand
Subset
Sent
Sun Jul 5, 2026, 11:01 PM ET
Sent to
knickey.com
Size
9 KB
Images
1
Links
3, 1 of them buttons
Subject length
25 characters

Against Subset's usual

Sent in the 11 PM hour, which holds 9% of its emails; 12% arrive in the 8 PM hour. The subject is 25 characters, the same as its average.

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Jul 15, 2026 9:00 PMINTRODUCING: THE SCRAP SCRUNCHIE 3-PACK
Jul 13, 2026 11:00 PMMICROPLASTICS 101
Jul 7, 2026 9:00 PMWIN ONE YEAR OF SUBSET
Jul 6, 2026 8:15 PMTLDR: 50% OFF ENDS TONIGHT.
Jul 6, 2026 9:32 AMFINAL HOURS OF BEING UNHINGED
Jul 5, 2026 11:01 PMI'VE DONE SOMETHING CRAZY (this email)
Jul 3, 2026 6:00 PMNEW HERE? TAKE 50% OFF

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