Why I built an entire brand around one fabric ✨

Preview text: Miranda explains Singapore’s heat made her dress differently. 🤍

Wednesday, Sep 2, 2026 at 7:03 PM EasternKlaviyo

Summery The LabelWhy I built an entire brand around one fabric ✨

Fit to screenFull size

Using this email in an article? Credit: Summery The Label email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: Why I built an entire brand around one fabric ✨
Preview text: Miranda explains Singapore’s heat made her dress differently. 🤍
From: miranda@summerythelabel.com
Brand: Summery The Label
ESP: Klaviyo
Sent: Wed Sep 2, 2026, 7:03 PM ET
Size: 56 KB
Images: 6
Links: 13, 4 of them buttons
Subject length: 47 characters

Against Summery The Label's usual

Sent in its busiest hour, 7 PM, which holds 30% of its emails. The subject is 47 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Summery The Label <[email protected]>
Subject: Why I built an entire brand around one fabric ✨
Date: Wed, 02 Sep 2026 23:03:41 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.summerythelabel.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.summerythelabel.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Sep 24, 2026 7:00 AM	This doesn't happen often...👀
	Sep 15, 2026 7:02 PM	One linen wrap skirt, styled three ways. 😍
	Sep 7, 2026 7:02 PM	Restocked - One Last Time ✨
	Sep 2, 2026 7:03 PM	Why I built an entire brand around one fabric ✨ (this email)
	Aug 25, 2026 7:31 PM	The Linen Short-Sleeve Shirt You'll Love✨
	Aug 23, 2026 1:41 PM	⌛ Uh-oh Subscriber, your discount is expiring
	Aug 23, 2026 5:01 AM	✨NEW ✨ NEW ✨ NEW ✨