Europe cut it. Australia didn't.

Preview text: Same ingredient. Half the limit over there.

Tuesday, Oct 13, 2026 at 4:11 PM EasternKlaviyo

SunButter SkincareEurope cut it. Australia didn't.

Fit to screenFull size

Europe cut it. Australia didn't. - email from SunButter Skincare

Using this email in an article? Credit: SunButter Skincare email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: Europe cut it. Australia didn't.
Preview text: Same ingredient. Half the limit over there.
From: hello@sunbutter.com.au
Brand: SunButter Skincare
ESP: Klaviyo
Sent: Tue Oct 13, 2026, 4:11 PM ET
Sent to: Australia (sunbutter.au), Australia (sunbutter.com.au), sunbutteroceans.com
Size: 62 KB
Images: 19
Links: 17, 1 of them buttons
Subject length: 32 characters

Against SunButter Skincare's usual

Sent in the 4 PM hour, which holds 1% of its emails; 12% arrive in the 7 PM hour. The subject is 32 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: SunButter Skincare <[email protected]>
Subject: Europe cut it. Australia didn't.
Date: Tue, 13 Oct 2026 20:11:04 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.sunbutter.com.au
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.sunbutter.com.au s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 14, 2026 6:30 AM	Why we started SunButter
	Oct 13, 2026 11:41 PM	Don't just take our word for it
	Oct 13, 2026 10:05 PM	What's actually in your sunscreen?
	Oct 13, 2026 4:11 PM	Europe cut it. Australia didn't. (this email)
	Oct 13, 2026 11:42 AM	Seen something you liked?
	Oct 13, 2026 6:29 AM	Welcome to the SunButter Fam 🌊
	Oct 12, 2026 11:39 PM	Why we do things differently