Have you heard of the 10 minute rule?

Preview text: TLDR: You'll spend 4 hours doomscrolling today. Can't spare 10?

Wednesday, Jul 15, 2026 at 4:47 PM EasternKlaviyo

Sunday ScariesHave you heard of the 10 minute rule?

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Subject: Have you heard of the 10 minute rule?
Preview text: TLDR: You'll spend 4 hours doomscrolling today. Can't spare 10?
From: happiness@sundayscaries.com
Brand: Sunday Scaries
ESP: Klaviyo
Sent: Wed Jul 15, 2026, 4:47 PM ET
Sent to: sundayscaries.com
Size: 70 KB
Images: 19
Links: 13, 1 of them buttons
Subject length: 37 characters

Against Sunday Scaries's usual

Sent in the 4 PM hour, which holds 13% of its emails; 17% arrive in the 12 PM hour. The subject is 37 characters, the same as its average.

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