things change

Preview text: A note to myself, forwarded to you

Supply MatterMonday, Jul 20, 2026 at 1:00 PM EasternKlaviyo
Supply Matterthings change
Subject
things change
Preview text
A note to myself, forwarded to you
From
hello@supplymatter.com
Sent
Mon Jul 20, 2026, 1:00 PM ET
Size
30 KB
Images
6
Links
7, 6 of them buttons
Subject length
13 characters

Against Supply Matter's usual

Sent in the 1 PM hour, which holds 10% of its emails; 25% arrive in the 2 PM hour. The subject is 13 characters; its average is 23.

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Sent just before and after

Jul 28, 2026 1:32 PMWe found a discrepancy on your account
Jul 25, 2026 12:38 PMEveryone has been waiting for this.
Jul 22, 2026 2:07 PMdon't miss it again
Jul 20, 2026 1:00 PMthings change (this email)
Jul 14, 2026 2:00 PMThey'll Notice When You Wear This
Jul 13, 2026 9:15 PMDid you miss it
Jul 13, 2026 5:01 PMGet close enough to matter

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