They Sent It

Swoveralls almost didn't make it (nine times, actually)

July Comfort Club Newsletter

SwoverallsThursday, Jul 16, 2026 at 8:30 AM EasternKlaviyo
SwoverallsSwoveralls almost didn't make it (nine times, actually)
Subject
Swoveralls almost didn't make it (nine times, actually)
Preview text
July Comfort Club Newsletter
From
hello@swoveralls.com
Sent
Thu Jul 16, 2026, 8:30 AM ET
Sent to
swoveralls.com
Size
90 KB
Images
20
Links
18, 1 of them buttons
Subject length
55 characters

Against Swoveralls's usual

Sent in its busiest hour, 8 AM, which holds 48% of its emails. The subject is 55 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Swoveralls <[email protected]>
Subject
Swoveralls almost didn't make it (nine times, actually)
Date
Thu, 16 Jul 2026 12:30:07 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.swoveralls.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.swoveralls.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-16-21.kmta.shared.klaviyomail.com [170.203.16.21] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Jul 22, 2026 8:30 AMCamp Swoveralls is in session (25% off)
Jul 20, 2026 8:30 AMA letter from our founder
Jul 17, 2026 8:30 AMMost sizes in stock (for now)
Jul 16, 2026 8:30 AMSwoveralls almost didn't make it (nine times, actually) (this email)
Jul 15, 2026 8:30 AM$20 for you (no catch)
Jul 13, 2026 8:30 AM95,000 people figured something out.
Jul 10, 2026 3:01 PMYour summer colorway guide.

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