Bed time reading. How an idea became a business.

Preview text: NB: this is probably the longest email you've ever been sent

Saturday, Sep 5, 2026 at 3:03 PM EasternKlaviyo

The Black StuffBed time reading. How an idea became a business.

Fit to screenFull size

Using this email in an article? Credit: The Black Stuff email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Bed time reading. How an idea became a business.
Preview text: NB: this is probably the longest email you've ever been sent
From: hello@theblkstuff.com
Brand: The Black Stuff
ESP: Klaviyo
Sent: Sat Sep 5, 2026, 3:03 PM ET
Sent to: myfab.com, theblackstuff.com, Ireland (theblackstuff.ie), theblkstuff.com
Size: 230 KB
Images: 30
Links: 16, 2 of them buttons
Subject length: 48 characters

Against The Black Stuff's usual

Sent in the 3 PM hour, which holds 1% of its emails; 37% arrive in the 7 AM hour. The subject is 48 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Sep 9, 2026 8:04 AM	This wasn't on our 2026 bingo card 🫢
	Sep 9, 2026 7:01 AM	What started in a kitchen...
	Sep 7, 2026 8:06 AM	Meet Arthur. Again. 🎩🚬
	Sep 5, 2026 3:03 PM	Bed time reading. How an idea became a business. (this email)
	Sep 3, 2026 7:00 AM	His daughter stole half his bar 🤯
	Sep 1, 2026 9:00 AM	Guinness cocktail or a calming brew?
	Aug 28, 2026 2:51 PM	In case you missed it (arthurs choice now available)