If smelling incredible is the goal...

Preview text: Here's what actually works.

The Black StuffMonday, Jul 20, 2026 at 8:01 AM EasternKlaviyo
The Black StuffIf smelling incredible is the goal...
Subject
If smelling incredible is the goal...
Preview text
Here's what actually works.
From
hello@theblkstuff.com
Sent
Mon Jul 20, 2026, 8:01 AM ET
Sent to
theblackstuff.com
Size
59 KB
Images
24
Links
17, 1 of them buttons
Subject length
37 characters

Against The Black Stuff's usual

Sent in the 8 AM hour, which holds 22% of its emails; 37% arrive in the 7 AM hour. The subject is 37 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Black Stuff <[email protected]>
Subject
If smelling incredible is the goal...
Date
Mon, 20 Jul 2026 12:01:54 +0000 (UTC)
Message-ID domain
geopod-ismtpd-111
Return-Path domain
email.theblkstuff.com
DKIM signature
d=theblkstuff.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1406.shared.klaviyomail.com [149.72.88.114] by our receiving server with ESMTPS
  2. by recvd-…-2vjc7 with SMTP
  3. from (unnamed) by geopod-ismtpd-111 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jul 27, 2026 7:00 AMDoes natural soap actually expire?
Jul 24, 2026 8:02 AMIt's International Self-Care Day.
Jul 22, 2026 7:00 AMI thought I was meeting a serial killer...
Jul 20, 2026 8:01 AMIf smelling incredible is the goal... (this email)
Jul 17, 2026 8:02 AMFresh Lime and Aloe.
Jul 15, 2026 7:00 AMDoubts? You're Not Alone! 😊
Jul 13, 2026 9:49 AMFive years ago I made a soap that stank.

More from The Black Stuff

All The Black Stuff emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.