The Coop emails
The Coop sends about 2 emails a week through Klaviyo, most often on Friday around 2 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Fridays at 2pm ET
- Last sent
- Today · Oct 29
- Tracked since
- Mar 2026
- Emails collected
- 54
- Website popularity
- Top 1 million sites
Recent emails
Oct 29, 2026 7:56 PM
Worth a second look
Oct 28, 2026 8:37 PM
Something caught your eye?
Oct 28, 2026 3:01 PM
A Milestone Worth Framing. Save 20%.
Oct 24, 2026 10:31 AM
Aviator Nation × The COOP Is Here
Oct 22, 2026 2:59 PM
New reads and California vibes
Oct 16, 2026 2:39 PM
Can animals feel empathy? Can the internet survive AI?
Recent subject lines
All subject linesSubject lines average 31 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 7:56 PM | Worth a second look | See why others love it | |
| Oct 28, 2026 8:37 PM | Something caught your eye? | Take another look | |
| Oct 28, 2026 3:01 PM | A Milestone Worth Framing. Save 20%. | Shop Harvard and MIT diploma frames. Members get an additional 10% off. | |
| Oct 24, 2026 10:31 AM | Aviator Nation × The COOP Is Here | Shop the limited-edition Harvard capsule at Brattle Street, starting today. | |
| Oct 22, 2026 2:59 PM | New reads and California vibes | Six new books to explore, plus the Aviator Nation × The COOP pop-up this Saturday. | |
| Oct 16, 2026 2:39 PM | Can animals feel empathy? Can the internet survive AI? | Add human connection, musical ambition, and a poetry journal full of rivalries. | |
| Oct 15, 2026 2:30 PM | Meet the 1882 Crew Capsule | Collegiate rowing heritage, reimagined for Head of the Charles. | |
| Oct 14, 2026 9:00 PM | Gear Up in Crimson & Cardinal | Best-selling Harvard & MIT styles our community loves |
Archive
View full archiveOctober 2026 10 emails
View allOct 15, 2026 2:30 PM
Oct 14, 2026 9:00 PM
Oct 13, 2026 8:59 PM
Time travel, villains, and artificial intelligence
Oct 9, 2026 3:30 PM
September 2026 8 emails
View allSep 25, 2026 1:46 PM
Meet the New COOP Concept Store
Sep 24, 2026 2:44 PM
Sep 19, 2026 5:17 PM
Sep 18, 2026 5:58 PM
Sep 18, 2026 2:20 PM
Golden Goose x FIVEFOURFIVE Comes to The COOP
Sep 17, 2026 5:31 PM
What does it mean to call somewhere home?
Sep 11, 2026 10:10 AM
Where will your next read take you?
Sep 4, 2026 9:32 AM
When The Coop sends
17% of its emails arrive in the 2 PM hour, with a second, smaller wave around 5 PM. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 2 | 3 | 3 | 5 | 3 | 2 | 5 | 1 | 1 | 0 | 1 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 5a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 6a | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 7a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 11a | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 12p | 0 | 0 | 1 | 0 | 3 | 0 | 0 |
| 1p | 0 | 0 | 1 | 0 | 3 | 0 | 0 |
| 2p | 0 | 1 | 0 | 3 | 5 | 0 | 0 |
| 3p | 0 | 0 | 1 | 2 | 3 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 2 | 2 | 1 |
| 5p | 0 | 0 | 0 | 2 | 5 | 1 | 0 |
| 6p | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 7p | 0 | 0 | 0 | 1 | 1 | 0 | 0 |
| 8p | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 1 | 0 | 1 | 1 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 5 emails)
Based on 54 emails received from Mar 18 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often The Coop sends
Complete months have run between 4 and 10 emails.
- Busiest month
- May 2026, 10
- Quietest month
- Apr 2026, 4
- Busiest day
- Friday, 30
- Quietest day
- Monday, 1
About The Coop
- ESP
- Klaviyo
- Website popularity (CrUX)
- Top 1 million sites
- Tracked since
- Mar 2026
- Emails collected
- 54
- Emails a week
- about 2
- Last sent
- Oct 29, 2026
- Sends from
- sayhi@
thecoop.com - Subject length
- 31 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 262262clo.com · Top 1 million sites | Klaviyo | Top 1 million sites | about 2 | Sunday | Oct 24, 2026 | Klaviyo · about 2 a week · busiest Sunday · last sent Oct 24, 2026 | |
 1 Body1body.com | Klaviyo | about 2 | Monday | Oct 28, 2026 | Klaviyo · about 2 a week · busiest Monday · last sent Oct 28, 2026 | ||
 11thHour11thhourhome.com | Klaviyo | about 2 | Wednesday | Oct 26, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 26, 2026 |
