how much email do you actually want

Preview text: some people want to hear about everything. some people want to know when there's a drop…

Tuesday, Oct 20, 2026 at 6:39 AM EasternKlaviyo

The Failing Companyhow much email do you actually want

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Subject: how much email do you actually want
Preview text: some people want to hear about everything. some people want to know when there's a drop…
From: elias@thefailingcompany.com
Brand: The Failing Company
ESP: Klaviyo
Sent: Tue Oct 20, 2026, 6:39 AM ET
Size: 12 KB
Images: 6
Links: 11, 2 of them buttons
Subject length: 35 characters

Against The Failing Company's usual

Sent in its busiest hour, 6 AM, which holds 30% of its emails. The subject is 35 characters; its average is 25.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 27, 2026 5:41 PM	the story behind the one you were looking at
	Oct 24, 2026 6:40 AM	10% off, since you haven't yet
	Oct 20, 2026 6:39 AM	how much email do you actually want (this email)
	Oct 16, 2026 1:02 PM	ok last one about the jester
	Oct 16, 2026 6:38 AM	which blank should you get
	Oct 13, 2026 1:03 PM	every one of these gets printed by hand
	Oct 13, 2026 6:37 AM	you're in