we opened another store

Preview text: world piece a second store. one wasn't going badly enough. the failing company world piece…

Friday, Aug 21, 2026 at 1:01 PM EasternKlaviyo

The Failing Companywe opened another store

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Subject: we opened another store
Preview text: world piece a second store. one wasn't going badly enough. the failing company world piece…
From: elias@thefailingcompany.com
Brand: The Failing Company
ESP: Klaviyo
Sent: Fri Aug 21, 2026, 1:01 PM ET
Size: 11 KB
Images: 3
Links: 7, 4 of them buttons
Subject length: 23 characters

Against The Failing Company's usual

Sent in the 1 PM hour, which holds 20% of its emails; 30% arrive in the 6 AM hour. The subject is 23 characters; its average is 25.

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	Sep 8, 2026 12:31 PM	we made too many of these
	Sep 1, 2026 12:32 PM	what's moving right now
	Aug 24, 2026 1:00 PM	we made five of each
	Aug 21, 2026 1:01 PM	we opened another store (this email)
	Aug 19, 2026 12:01 PM	two weeks in
	Aug 16, 2026 2:07 PM	goo, roughly
	Aug 12, 2026 12:07 PM	still figuring it out