NEW ARRIVALS #INTHEFOLD

Preview text: The biggest selection of sweaters from Jenni Kayne, and more!

The FoldFriday, Oct 30, 2026 at 12:00 AM EasternKlaviyo
The FoldNEW ARRIVALS #INTHEFOLD
Subject
NEW ARRIVALS #INTHEFOLD
Preview text
The biggest selection of sweaters from Jenni Kayne, and more!
From
hello@shopthefold.com
Sent
Fri Oct 30, 2026, 12:00 AM ET
Size
158 KB
Images
39
Links
73, 35 of them buttons
Subject length
23 characters

Against The Fold's usual

Sent in the 12 AM hour, which holds 4% of its emails; 42% arrive in the 5 AM hour. The subject is 23 characters; its average is 42.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Fold <[email protected]>
Subject
NEW ARRIVALS #INTHEFOLD
Date
Fri, 30 Oct 2026 04:00:15 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
tbfvqd.shared.klaviyomail.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=shared.klaviyomail.com s=mtb1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Nov 5, 2026 11:00 PMNEW HOLIDAY ARRIVALS #INTHEFOLD
Oct 30, 2026 12:00 AMNEW ARRIVALS #INTHEFOLD (this email)
Oct 23, 2026 3:30 AMWe noticed you checking us out 👀
Oct 22, 2026 11:00 PMFRIDAY NEW ARRIVALS + HART IS HERE
Oct 19, 2026 11:01 PMShop Now for 25% OFF One Item!
Oct 19, 2026 6:03 AMLast Chance for 10% OFF 🙀
Oct 16, 2026 5:02 AMFRIDAY NEW ARRIVALS #INTHEFOLD

More from The Fold

All The Fold emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.