The Fold emails
The Fold sends about 1 email a week through Klaviyo, most often on Friday around 5 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 1
- Busiest send time
- Fridays at 5am ET
- Last sent
- 6 days ago · Oct 23
- Tracked since
- Jun 2026
- Emails collected
- 24
Recent emails
Oct 23, 2026 3:30 AM
We noticed you checking us out 👀
Oct 22, 2026 11:00 PM
FRIDAY NEW ARRIVALS + HART IS HERE
Oct 19, 2026 11:01 PM
Shop Now for 25% OFF One Item!
Oct 19, 2026 6:03 AM
Last Chance for 10% OFF 🙀
Oct 16, 2026 5:02 AM
FRIDAY NEW ARRIVALS #INTHEFOLD
Oct 15, 2026 9:25 PM
👉 Don't forget your 10% OFF
Recent subject lines
All subject linesSubject lines average 44 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 23, 2026 3:30 AM | We noticed you checking us out 👀 | Come take a second look! | |
| Oct 22, 2026 11:00 PM | FRIDAY NEW ARRIVALS + HART IS HERE | PLUS 25% OFF FOR TWO MORE DAYS | |
| Oct 19, 2026 11:01 PM | Shop Now for 25% OFF One Item! | It's our annual fall promotion #inthefold | |
| Oct 19, 2026 6:03 AM | Last Chance for 10% OFF 🙀 | Don't miss your discount | |
| Oct 16, 2026 5:02 AM | FRIDAY NEW ARRIVALS #INTHEFOLD | NEW ARRIVALS from ANINE BING, CLOSED, SLVRLAKE, GUEST IN RESIDENCE | |
| Oct 15, 2026 9:25 PM | 👉 Don't forget your 10% OFF | Thanks for subscribing! | |
| Oct 13, 2026 9:28 PM | You're #inthefold - Get 10% off! | Thanks for subscribing! | |
| Oct 9, 2026 5:01 AM | SO MUCH NEW #inthefold | NEW ARRIVALS from TWP, Clare V., Leset |
Archive
View full archiveOctober 2026 9 emails
View allYou're #inthefold - Get 10% off!
Oct 13, 2026 9:28 PM
Oct 9, 2026 5:01 AM
Oct 2, 2026 5:02 AM
September 2026 4 emails
View allIt's officially FALL #inthefold
Sep 18, 2026 5:00 AM
We noticed you checking us out 👀
Sep 11, 2026 11:10 AM
It's officially FALL #inthefold
Sep 11, 2026 6:00 AM
Fall's Must-Have Arrivals Are Here! 🍂
Sep 4, 2026 5:00 AM
When The Fold sends
46% of its emails arrive in the 5 AM hour. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Tue | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| Fri | 0 | 0 | 0 | 1 | 0 | 11 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 0 | 1 | 1 | 1 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 11 | 0 | 0 |
| 6a | 2 | 0 | 0 | 0 | 3 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
FewerMore(busiest cell: 11 emails)
Based on 24 emails received from Jun 26 to Oct 23, 2026. Times in US Eastern. How we collect · When all brands send
How often The Fold sends
Complete months have run between 3 and 6 emails.
- Busiest month
- Jul 2026, 6
- Quietest month
- Aug 2026, 3
- Busiest day
- Friday, 16
- Quietest day
- Wednesday, 0
About The Fold
- ESP
- Klaviyo
- Tracked since
- Jun 2026
- Emails collected
- 24
- Emails a week
- about 1
- Last sent
- Oct 23, 2026
- Sends from
- hello@
shopthefold.com - Subject length
- 44 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 1 More Row Designs1morerow.com | Klaviyo | about 1 | Monday | Oct 26, 2026 | Klaviyo · about 1 a week · busiest Monday · last sent Oct 26, 2026 | ||
 100 Acres100acres.co.uk | Klaviyo | about 1 | Monday | Oct 29, 2026 | Klaviyo · about 1 a week · busiest Monday · last sent Oct 29, 2026 | ||
 176 Marches176marches.com | Klaviyo | about 1 | Monday | Oct 26, 2026 | Klaviyo · about 1 a week · busiest Monday · last sent Oct 26, 2026 |
