This is the Mother of All Standards.

Preview text: See why parents trust Honest to protect their little ones from day one.

The Honest CompanyWednesday, Jul 8, 2026 at 3:54 AM EasternKlaviyo
The Honest CompanyThis is the Mother of All Standards.
Subject
This is the Mother of All Standards.
Preview text
See why parents trust Honest to protect their little ones from day one.
From
donotreply@honest.com
Sent
Wed Jul 8, 2026, 3:54 AM ET
Sent to
honest.com, honestbeauty.com, honestdads.com, honestoutdoors.com, honestparents.com, Colombia (thehonest.co)
Size
44 KB
Images
14
Links
22, 3 of them buttons
Subject length
36 characters

Against The Honest Company's usual

Sent in the 3 AM hour, which holds 7% of its emails; 33% arrive in the 9 PM hour. The subject is 36 characters; its average is 46.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Honest Company <[email protected]>
Subject
This is the Mother of All Standards.
Date
Wed, 08 Jul 2026 07:54:50 +0000 (UTC)
Message-ID domain
geopod-ismtpd-24
Return-Path domain
email.honest.com
DKIM signature
d=honest.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1272.shared.klaviyomail.com [198.21.5.108] by our receiving server with ESMTPS
  2. by recvd-…-s4mdc with SMTP
  3. from (unnamed) by geopod-ismtpd-24 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 26, 2026 9:48 PMHonest Clothing Is BACK!
Aug 14, 2026 11:48 AMGentle skin solutions for your little one.
Jul 23, 2026 9:56 PMThe Ultimate Routine for Baby’s Delicate Skin.
Jul 8, 2026 3:54 AMThis is the Mother of All Standards. (this email)
Jul 7, 2026 9:54 PMThe Mother of All Standards for clean baby care.
Jun 30, 2026 9:57 PMTo bathtime... and beyond! 🚀
Jun 23, 2026 10:00 PM⚡ Prime Day Deal: Up to 25% off the Honest products you love.

More from The Honest Company

All The Honest Company emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.