This isn't a trick, it's a treat

Preview text: Happy Halloween. Your 15% off full price is waiting.

Friday, Oct 30, 2026 at 7:00 PM EasternKlaviyo

The Little Potion CoThis isn't a trick, it's a treat

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This isn't a trick, it's a treat - email from The Little Potion Co

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Subject: This isn't a trick, it's a treat
Preview text: Happy Halloween. Your 15% off full price is waiting.
From: magic@thelittlepotionco.com.au
Brand: The Little Potion Co
ESP: Klaviyo
Sent: Fri Oct 30, 2026, 7:00 PM ET
Sent to: littlepotionco.com, Australia (littlepotionco.com.au), Australia (thelittlepotionco.au), Australia (thelittlepotionco.com.au), thelittlepotionco.online, thelittlepotionsco.com, Australia (thelittlepotionsco.com.au)
Size: 67 KB
Images: 17
Links: 20, 5 of them buttons
Subject length: 32 characters

Against The Little Potion Co's usual

Sent in its busiest hour, 7 PM, which holds 19% of its emails. The subject is 32 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: The Little Potion Co - Alicia & Jacinta <[email protected]>
Subject: This isn't a trick, it's a treat
Date: Fri, 30 Oct 2026 23:00:22 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.thelittlepotionco.com.au
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.thelittlepotionco.com.au s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 1, 2026 3:07 AM	Oops wrong link - Final Night - with correct sale link
	Nov 1, 2026 2:00 AM	Final night
	Oct 31, 2026 7:00 PM	24 hours left!
	Oct 30, 2026 7:00 PM	This isn't a trick, it's a treat (this email)
	Oct 30, 2026 3:03 AM	What everyone's grabbing
	Oct 29, 2026 9:00 PM	The doors are open.
	Oct 29, 2026 5:30 PM	SMS VIPs get in 90 minutes from now