The Lullaby Club emails
The Lullaby Club sends about 4 emails a week through Klaviyo, most often on Friday around 6 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 4
- Busiest send time
- Fridays at 6pm ET
- Last sent
- 4 days ago · Oct 30
- Tracked since
- Mar 2026
- Emails collected
- 135
- Website popularity
- Top 500,000 sites
Recent emails
Oct 30, 2026 6:45 PM
20,000+ sold. What’s the obsession?
Oct 29, 2026 11:36 PM
Your “please restock” requests worked
Oct 28, 2026 9:34 PM
Join the club and take 15% off
Oct 27, 2026 6:45 PM
We’ve got a thing for chocolate 🤎
Oct 23, 2026 6:45 PM
Same Ginghams. More Ways to Wear Them.
Oct 21, 2026 5:45 PM
Drop everything. MUSE 002 IS HERE
Recent subject lines
All subject linesSubject lines average 27 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 30, 2026 6:45 PM | 20,000+ sold. What’s the obsession? | Your first won’t be your last... | |
| Oct 29, 2026 11:36 PM | Your “please restock” requests worked | Sold-out favourites just returned | |
| Oct 28, 2026 9:34 PM | Join the club and take 15% off | Good taste deserves a little treat | |
| Oct 27, 2026 6:45 PM | We’ve got a thing for chocolate 🤎 | and we know you do too | |
| Oct 23, 2026 6:45 PM | Same Ginghams. More Ways to Wear Them. | The Muse era continues. | |
| Oct 21, 2026 5:45 PM | Drop everything. MUSE 002 IS HERE | Our most ICONIC collection of the year. | |
| Oct 20, 2026 4:15 AM | MUSE 2.0 🤎 More of what you love | One gingham was never going to be enough | |
| Oct 20, 2026 1:06 AM | Consider This Your First Scoop 💌 | We saved you a spot. |
Archive
View full archiveOctober 2026 20 emails
View allMUSE 2.0 🤎 More of what you love
Oct 20, 2026 4:15 AM
Consider This Your First Scoop 💌
Oct 20, 2026 1:06 AM
A little Sunday outfit inspiration 👀
Oct 17, 2026 6:21 PM
Oct 17, 2026 1:01 AM
Your first monthly code is inside 👀
Oct 16, 2026 9:00 PM
Oct 16, 2026 6:45 PM
When The Lullaby Club sends
50% of its emails arrive in the 6 PM hour, with a second, smaller wave around 4 AM. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 1 | 0 | 0 | 0 | 1 |
| Tue | 0 | 1 | 0 | 1 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 5 | 2 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 2 | 12 | 1 | 1 | 1 | 0 | 0 |
| Thu | 0 | 0 | 0 | 2 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 1 | 1 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 26 | 0 | 0 | 1 | 0 | 0 |
| Sat | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 16 | 0 | 1 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 0 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 1 | 0 | 0 | 0 | 1 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 1 | 1 | 2 | 0 | 0 | 0 |
| 4a | 5 | 9 | 2 | 10 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 5p | 0 | 0 | 2 | 1 | 1 | 3 | 0 |
| 6p | 5 | 4 | 12 | 3 | 26 | 16 | 2 |
| 7p | 1 | 5 | 1 | 0 | 0 | 0 | 0 |
| 8p | 0 | 2 | 1 | 0 | 0 | 1 | 1 |
| 9p | 0 | 0 | 1 | 0 | 1 | 0 | 1 |
| 10p | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 11p | 1 | 0 | 0 | 1 | 0 | 0 | 1 |
FewerMore(busiest cell: 26 emails)
Based on 135 emails received from Mar 16 to Oct 30, 2026. Times in US Eastern. How we collect · When all brands send
How often The Lullaby Club sends
Complete months have run between 12 and 22 emails.
- Busiest month
- Jul 2026, 22
- Quietest month
- Sep 2026, 12
- Busiest day
- Friday, 28
- Quietest day
- Sunday, 6
About The Lullaby Club
- ESP
- Klaviyo
- Website popularity (CrUX)
- Top 500,000 sites
- Tracked since
- Mar 2026
- Emails collected
- 135
- Emails a week
- about 4
- Last sent
- Oct 30, 2026
- Sends from
- info@
thelullabyclub.com.au - Subject length
- 27 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 886 by The Royal Mint886.royalmint.com | Klaviyo | about 4 | Thursday | Nov 2, 2026 | Klaviyo · about 4 a week · busiest Thursday · last sent Nov 2, 2026 | ||
 A.G. Spalding & Bros.spaldingbros.com | Klaviyo | about 4 | Thursday | Oct 31, 2026 | Klaviyo · about 4 a week · busiest Thursday · last sent Oct 31, 2026 | ||
| 4 Littles Market4littlesmarket.com | Klaviyo | about 4 | Friday | Nov 3, 2026 | Klaviyo · about 4 a week · busiest Friday · last sent Nov 3, 2026 |
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