20,000+ sold. What’s the obsession?

Preview text: Your first won’t be your last...

The Lullaby ClubFriday, Oct 30, 2026 at 6:45 PM EasternKlaviyo
The Lullaby Club20,000+ sold. What’s the obsession?
Subject
20,000+ sold. What’s the obsession?
Preview text
Your first won’t be your last...
From
info@thelullabyclub.com.au
Sent
Fri Oct 30, 2026, 6:45 PM ET
Sent to
Australia (thelullabyclub.com.au), United States (thelullabyclubshop.us)
Size
47 KB
Images
15
Links
18, 6 of them buttons
Subject length
37 characters

Against The Lullaby Club's usual

Sent in its busiest hour, 6 PM, which holds 47% of its emails. The subject is 37 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Lullaby Club <[email protected]>
Subject
20,000+ sold. What’s the obsession?
Date
Fri, 30 Oct 2026 22:45:07 +0000 (UTC)
Message-ID domain
geopod-ismtpd-55
Return-Path domain
send.thelullabyclub.com.au
DKIM signature
d=thelullabyclub.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-psh9x with SMTP
  2. from (unnamed) by geopod-ismtpd-55 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Nov 6, 2026 5:45 PMYour Cart is About to Get 30% Cheaper
Nov 5, 2026 4:45 PMThe sale of your dreams is coming ☁️🌙
Nov 5, 2026 3:15 AMYour Wishlist Called. Open this.
Oct 30, 2026 6:45 PM20,000+ sold. What’s the obsession? (this email)
Oct 29, 2026 11:36 PMYour “please restock” requests worked
Oct 28, 2026 9:34 PMJoin the club and take 15% off
Oct 27, 2026 6:45 PMWe’ve got a thing for chocolate 🤎

More from The Lullaby Club

All The Lullaby Club emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 30, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.