It started 😱

Preview text: 11.11: −70% activated NOW CONGRATULATIONS! 🎉 You’ve received exclusive access to the…

Wednesday, Nov 11, 2026 at 3:02 AM EasternKlaviyo

The LupiIt started 😱

Fit to screenFull size

Using this email in an article? Credit: The Lupi email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: It started 😱
Preview text: 11.11: −70% activated NOW CONGRATULATIONS! 🎉 You’ve received exclusive access to the…
From: info@thelupi.com
Brand: The Lupi
ESP: Klaviyo
Sent: Wed Nov 11, 2026, 3:02 AM ET
Sent to: thelupi.com
Size: 42 KB
Images: 7
Links: 14, 2 of them buttons
Subject length: 12 characters

Against The Lupi's usual

Sent in the 3 AM hour, which holds 11% of its emails; 46% arrive in the 8 AM hour. The subject is 12 characters; its average is 27.

	Nov 11, 2026 7:04 AM	It started 😱
	Nov 11, 2026 3:06 AM	I need to talk to you. · Resent
	Nov 11, 2026 3:04 AM	It started 😱
	Nov 11, 2026 3:02 AM	It started 😱 (this email)
	Nov 10, 2026 3:06 AM	I need to talk to you.
	Nov 10, 2026 3:03 AM	You have an outstanding issue.
	Nov 9, 2026 7:32 AM	🚨Important warning! · Resent