They Sent It

Why we're finally raising our prices

📬 A little behind-the-scenes explanation from me.

The Max LettersSaturday, Sep 26, 2026 at 3:02 AM EasternKlaviyo
The Max LettersWhy we're finally raising our prices
Subject
Why we're finally raising our prices
Preview text
📬 A little behind-the-scenes explanation from me.
From
hello@themaxletters.com
Sent
Sat Sep 26, 2026, 3:02 AM ET
Size
49 KB
Images
8
Links
11, 4 of them buttons
Subject length
36 characters

Against The Max Letters's usual

Sent in the 3 AM hour, which holds 2% of its emails; 12% arrive in the 8 AM hour. The subject is 36 characters; its average is 35.

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From
Robin, The Max Letters <[email protected]>
Subject
Why we're finally raising our prices
Date
Sat, 26 Sep 2026 07:02:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.klaviyo.themaxletters.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=klaviyo.themaxletters.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 30, 2026 8:46 AM⏰ Last chance before prices go up!
Sep 29, 2026 11:45 AM⏰ Tomorrow is the last day at our current pricing
Sep 28, 2026 10:07 AM⌛ 48 HOURS: two deadlines are coming
Sep 26, 2026 3:02 AMWhy we're finally raising our prices (this email)
Sep 24, 2026 12:43 PM📣 One week left at our current pricing ⏲️
Sep 22, 2026 11:15 AMGive them something ✨extraordinary✨ to come home to
Sep 20, 2026 6:15 PMIn reply to your Rhena questions :)

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