The Freshwater Collection

Preview text: Button ups to dresses. It's summer's go-to.

The Normal BrandFriday, Jul 17, 2026 at 2:00 PM EasternKlaviyo
The Normal BrandThe Freshwater Collection
Subject
The Freshwater Collection
Preview text
Button ups to dresses. It's summer's go-to.
From
thebear@thenormalbrand.com
Sent
Fri Jul 17, 2026, 2:00 PM ET
Sent to
thenormalbrand.com
Size
61 KB
Images
19
Links
23, 5 of them buttons
Subject length
25 characters

Against The Normal Brand's usual

Sent in the 2 PM hour, which holds 7% of its emails; 24% arrive in the 7 PM hour. The subject is 25 characters; its average is 24.

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From
The Normal Brand <[email protected]>
Subject
The Freshwater Collection
Date
Fri, 17 Jul 2026 18:00:24 +0000 (UTC)
Message-ID domain
geopod-ismtpd-16
Return-Path domain
send.thenormalbrand.com
DKIM signature
d=thenormalbrand.com s=kl2
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  1. from o1328.shared.klaviyomail.com [168.245.31.178] by our receiving server with ESMTPS
  2. by recvd-…-7l2bh with SMTP
  3. from (unnamed) by geopod-ismtpd-16 with HTTP

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Sent just before and after

Jul 20, 2026 7:00 PMPraise for Our Classic Tee
Jul 19, 2026 8:01 AMStart at Home
Jul 18, 2026 8:01 AMOur Top Reviewed Button Up
Jul 17, 2026 2:00 PMThe Freshwater Collection (this email)
Jul 16, 2026 8:00 PMNew Colors Just Landed
Jul 16, 2026 12:03 PMMeet the New Neutrals
Jul 14, 2026 6:01 PMSummer Staples

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