Black Friday is live. Don't wait on this one

Preview text: Hi there, Craig here. I'll keep this short, because you'll want to get in quickly. Our…

Friday, Oct 30, 2026 at 3:03 AM EasternKlaviyo

The Scent ReserveBlack Friday is live. Don't wait on this one

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Black Friday is live. Don't wait on this one - email from The Scent Reserve

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Subject: Black Friday is live. Don't wait on this one
Preview text: Hi there, Craig here. I'll keep this short, because you'll want to get in quickly. Our…
From: help@thescentreserve.com
Brand: The Scent Reserve
ESP: Klaviyo
Sent: Fri Oct 30, 2026, 3:03 AM ET
Sent to: scentreserve.com, United Kingdom (thescentreserve.co.uk), thescentreserve.com
Size: 9 KB
Images: 1
Links: 4, 2 of them buttons
Subject length: 44 characters

Against The Scent Reserve's usual

Sent in the 3 AM hour, which holds 14% of its emails; 77% arrive in the 2 AM hour. The subject is 44 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: The Scent Reserve <[email protected]>
Reply-To: [email protected]
Subject: Black Friday is live. Don't wait on this one
Date: Fri, 30 Oct 2026 07:03:41 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.thescentreserve.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.thescentreserve.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 1, 2026 2:00 AM	Payday ends tonight 💸 4 bottles for £32.91
	Oct 31, 2026 3:03 AM	No tricks, just treats: Black Friday deals now live!
	Oct 30, 2026 3:03 AM	Black Friday is live. Don't wait on this one
	Oct 30, 2026 3:03 AM	Black Friday is live. Don't wait on this one (this email)
	Oct 29, 2026 3:03 AM	Last chance: Sign up for early access!
	Oct 29, 2026 3:01 AM	Last chance: Sign up for early access!
	Oct 28, 2026 3:00 AM	Tomorrow, 7pm: are you on the list?