The Scent Reserve subject lines
76 subject lines averaging 31 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 3, 2026 2:02 AM | 4 crowd favourites for £8.23 each | 33 | Hi Subscriber, These are our most-reviewed scents: two for her, two for him. Right now you… | Nov 3, 2026 2:02 AM · 33 characters. Hi Subscriber, These are our most-reviewed scents: two for her, two for him. Right now you… | |
| Nov 3, 2026 2:02 AM | 4 crowd favourites for £8.23 each | 33 | Hi there, These are our most-reviewed scents: two for her, two for him. Right now you can… | Nov 3, 2026 2:02 AM · 33 characters. Hi there, These are our most-reviewed scents: two for her, two for him. Right now you can… | |
| Nov 2, 2026 2:00 AM | The easy way to choose your four ✨ | 34 | One fresh, one floral, one woody, one sweet. Any four for £32.91. | Nov 2, 2026 2:00 AM · 34 characters. One fresh, one floral, one woody, one sweet. Any four for £32.91. | |
| Nov 1, 2026 2:01 AM | Payday ends tonight 💸 4 bottles for £32.91 | 42 | Hi Subscriber, Craig here. Payday weekend ends tonight, and I'd hate for you to get to… | Nov 1, 2026 2:01 AM · 42 characters. Hi Subscriber, Craig here. Payday weekend ends tonight, and I'd hate for you to get to… | |
| Nov 1, 2026 2:00 AM | Payday ends tonight 💸 4 bottles for £32.91 | 42 | Hi there, Craig here. Payday weekend ends tonight, and I'd hate for you to get to Monday… | Nov 1, 2026 2:00 AM · 42 characters. Hi there, Craig here. Payday weekend ends tonight, and I'd hate for you to get to Monday… | |
| Oct 31, 2026 3:03 AM | No tricks, just treats: Black Friday deals now live! | 52 | Four bottles, one very good price | Oct 31, 2026 3:03 AM · 52 characters. Four bottles, one very good price | |
| Oct 30, 2026 3:03 AM | Black Friday is live. Don't wait on this one | 44 | Hi Subscriber, Craig here. I'll keep this short, because you'll want to get in quickly… | Oct 30, 2026 3:03 AM · 44 characters. Hi Subscriber, Craig here. I'll keep this short, because you'll want to get in quickly… | |
| Oct 30, 2026 3:03 AM | Black Friday is live. Don't wait on this one | 44 | Hi there, Craig here. I'll keep this short, because you'll want to get in quickly. Our… | Oct 30, 2026 3:03 AM · 44 characters. Hi there, Craig here. I'll keep this short, because you'll want to get in quickly. Our… | |
| Oct 29, 2026 3:03 AM | Last chance: Sign up for early access! | 38 | Hi Subscriber, This is your last chance. Tonight at 7pm , our Black Friday sale opens, but… | Oct 29, 2026 3:03 AM · 38 characters. Hi Subscriber, This is your last chance. Tonight at 7pm , our Black Friday sale opens, but… | |
| Oct 29, 2026 3:01 AM | Last chance: Sign up for early access! | 38 | Hi there, This is your last chance. Tonight at 7pm , our Black Friday sale opens, but only… | Oct 29, 2026 3:01 AM · 38 characters. Hi there, This is your last chance. Tonight at 7pm , our Black Friday sale opens, but only… | |
| Oct 28, 2026 3:00 AM | Tomorrow, 7pm: are you on the list? | 35 | Hi Subscriber, Quick reminder: our Black Friday sale goes live tomorrow night, Thursday 29… | Oct 28, 2026 3:00 AM · 35 characters. Hi Subscriber, Quick reminder: our Black Friday sale goes live tomorrow night, Thursday 29… | |
| Oct 28, 2026 3:00 AM | Tomorrow, 7pm: are you on the list? | 35 | Hi there, Quick reminder: our Black Friday sale goes live tomorrow night, Thursday 29… | Oct 28, 2026 3:00 AM · 35 characters. Hi there, Quick reminder: our Black Friday sale goes live tomorrow night, Thursday 29… | |
| Oct 27, 2026 3:02 AM | You'll want at least one of these | 33 | Hi Subscriber, Picking a scent bundle can be hard. So here are five of our most-reviewed… | Oct 27, 2026 3:02 AM · 33 characters. Hi Subscriber, Picking a scent bundle can be hard. So here are five of our most-reviewed… | |
| Oct 27, 2026 3:02 AM | You'll want at least one of these | 33 | Hi there, Picking a scent bundle can be hard. So here are five of our most-reviewed… | Oct 27, 2026 3:02 AM · 33 characters. Hi there, Picking a scent bundle can be hard. So here are five of our most-reviewed… | |
| Oct 26, 2026 3:00 AM | You've got mail: your Black Friday wishlist | 43 | Write your wishlist before the rush | Oct 26, 2026 3:00 AM · 43 characters. Write your wishlist before the rush | |
| Oct 24, 2026 2:02 AM | It’s Time to Switch Your Scent | 30 | Save 56% on Your Autumn Scent Switch | Oct 24, 2026 2:02 AM · 30 characters. Save 56% on Your Autumn Scent Switch | |
| Oct 23, 2026 2:03 AM | Payday: three presents for £32.91 | 33 | Hi Subscriber, It's payday for a lot of you, and Christmas is now just nine weeks away. So… | Oct 23, 2026 2:03 AM · 33 characters. Hi Subscriber, It's payday for a lot of you, and Christmas is now just nine weeks away. So… | |
| Oct 23, 2026 2:00 AM | Payday: three presents for £32.91 | 33 | Hi there, It's payday for a lot of you, and Christmas is now just nine weeks away. So… | Oct 23, 2026 2:00 AM · 33 characters. Hi there, It's payday for a lot of you, and Christmas is now just nine weeks away. So… | |
| Oct 22, 2026 2:03 AM | This week's pick: warm, smoky, unisex | 37 | Hi Subscriber, Just one scent from me today, and it's one for the colder evenings. 175… | Oct 22, 2026 2:03 AM · 37 characters. Hi Subscriber, Just one scent from me today, and it's one for the colder evenings. 175… | |
| Oct 22, 2026 2:03 AM | This week's pick: warm, smoky, unisex | 37 | Hi there, Just one scent from me today, and it's one for the colder evenings. 175… | Oct 22, 2026 2:03 AM · 37 characters. Hi there, Just one scent from me today, and it's one for the colder evenings. 175… | |
| Oct 21, 2026 2:01 AM | For coffee lovers ☕ | 19 | Discover fragrances filled with rich, roasted coffee notes. | Oct 21, 2026 2:01 AM · 19 characters. Discover fragrances filled with rich, roasted coffee notes. | |
| Oct 20, 2026 2:01 AM | The Compliment Getters | 22 | Hi there, You know the moment. Someone asks, "What are you wearing?" These four are the… | Oct 20, 2026 2:01 AM · 22 characters. Hi there, You know the moment. Someone asks, "What are you wearing?" These four are the… | |
| Oct 20, 2026 2:01 AM | The Compliment Getters | 22 | Hi Subscriber, You know the moment. Someone asks, "What are you wearing?" These four are… | Oct 20, 2026 2:01 AM · 22 characters. Hi Subscriber, You know the moment. Someone asks, "What are you wearing?" These four are… | |
| Oct 19, 2026 2:02 AM | Two scents, one bottle | 22 | Why choose one when you can have both? | Oct 19, 2026 2:02 AM · 22 characters. Why choose one when you can have both? | |
| Oct 18, 2026 9:01 AM | We made an app | 14 | Hi there, Quick bit of news: The Scent Reserve now has its own app, and it's live on the… | Oct 18, 2026 9:01 AM · 14 characters. Hi there, Quick bit of news: The Scent Reserve now has its own app, and it's live on the… | |
| Oct 17, 2026 2:02 AM | Gifting season starts here | 26 | Gifts for everyone on your list | Oct 17, 2026 2:02 AM · 26 characters. Gifts for everyone on your list | |
| Oct 16, 2026 2:00 AM | Just £10.97 A Bottle! | 21 | Hi Subscriber, It's Friday, so I want to give you three scents to start your weekend with… | Oct 16, 2026 2:00 AM · 21 characters. Hi Subscriber, It's Friday, so I want to give you three scents to start your weekend with… | |
| Oct 16, 2026 2:00 AM | Just £10.97 A Bottle! | 21 | Hi there, It's Friday, so I want to give you three scents to start your weekend with. One… | Oct 16, 2026 2:00 AM · 21 characters. Hi there, It's Friday, so I want to give you three scents to start your weekend with. One… | |
| Oct 15, 2026 1:01 AM | Everyone's got one of these | 27 | Our top 5, ranked by you | Oct 15, 2026 1:01 AM · 27 characters. Our top 5, ranked by you | |
| Oct 14, 2026 2:02 AM | One I'd point you to this week | 30 | Hi Subscriber, Just one recommendation from me today. 36 - Inspired by Lady Million . It… | Oct 14, 2026 2:02 AM · 30 characters. Hi Subscriber, Just one recommendation from me today. 36 - Inspired by Lady Million . It… | |
| Oct 14, 2026 2:01 AM | One I'd point you to this week | 30 | Hi there, Just one recommendation from me today. 36 - Inspired by Lady Million . It opens… | Oct 14, 2026 2:01 AM · 30 characters. Hi there, Just one recommendation from me today. 36 - Inspired by Lady Million . It opens… | |
| Oct 13, 2026 2:01 AM | How I'd build a set of three | 28 | Hi Subscriber, When you can have any three, choosing can be the hard part. Here's the… | Oct 13, 2026 2:01 AM · 28 characters. Hi Subscriber, When you can have any three, choosing can be the hard part. Here's the… | |
| Oct 12, 2026 2:01 AM | Monday's pick: warm, spiced, easy to wear | 41 | Hi Subscriber, Just one scent from me this Monday. 550 - Inspired by Sauvage Elixir opens… | Oct 12, 2026 2:01 AM · 41 characters. Hi Subscriber, Just one scent from me this Monday. 550 - Inspired by Sauvage Elixir opens… | |
| Oct 11, 2026 8:04 AM | The note October calls for | 26 | Where tonka bean sits in a scent, and three I'd start with. | Oct 11, 2026 8:04 AM · 26 characters. Where tonka bean sits in a scent, and three I'd start with. | |
| Oct 10, 2026 2:00 AM | Darker evenings, sorted | 23 | Make your home smell like autumn | Oct 10, 2026 2:00 AM · 23 characters. Make your home smell like autumn | |
| Oct 6, 2026 8:07 AM | The one we would point you to next | 34 | Hi Subscriber, Most people come to us for the names they already know. 108 - Inspired by… | Oct 6, 2026 8:07 AM · 34 characters. Hi Subscriber, Most people come to us for the names they already know. 108 - Inspired by… | |
| Oct 5, 2026 2:01 AM | The five our customers rate highest | 35 | Hi Subscriber, Rather than tell you what we think smells good, here are the five our… | Oct 5, 2026 2:01 AM · 35 characters. Hi Subscriber, Rather than tell you what we think smells good, here are the five our… | |
| Oct 3, 2026 8:03 AM | You asked, we answered | 22 | The five questions I get most | Oct 3, 2026 8:03 AM · 22 characters. The five questions I get most | |
| Oct 1, 2026 2:01 AM | Your October fragrance wardrobe | 31 | Five scents, five moments in your week | Oct 1, 2026 2:01 AM · 31 characters. Five scents, five moments in your week | |
| Sep 26, 2026 9:03 AM | Why our scents lasts all day | 28 | Hi Subscriber, A quick one for the weekend. Every fragrance we make is Parfum strength… | Sep 26, 2026 9:03 AM · 28 characters. Hi Subscriber, A quick one for the weekend. Every fragrance we make is Parfum strength… | |
| Sep 24, 2026 2:00 AM | Sweet, spicy, woody or floral? | 30 | Take the quiz to find your perfect autumn scent | Sep 24, 2026 2:00 AM · 30 characters. Take the quiz to find your perfect autumn scent | |
| Sep 23, 2026 2:02 AM | The scents people always ask about | 34 | Three scents that make an impression | Sep 23, 2026 2:02 AM · 34 characters. Three scents that make an impression | |
| Sep 21, 2026 2:00 AM | The note that makes a fragrance unforgettable | 45 | Meet the deep, woody note behind some of our richest fragrances. | Sep 21, 2026 2:00 AM · 45 characters. Meet the deep, woody note behind some of our richest fragrances. | |
| Sep 19, 2026 2:01 AM | Three reed diffusers. One great price. | 38 | Choose three scents for your home | Sep 19, 2026 2:01 AM · 38 characters. Choose three scents for your home | |
| Sep 17, 2026 2:02 AM | The scent you’ll reach for all season | 37 | Your fragrance rotation needs this | Sep 17, 2026 2:02 AM · 37 characters. Your fragrance rotation needs this | |
| Sep 16, 2026 2:00 AM | Why pay more for one bottle? | 28 | Premium fragrance doesn’t need a premium price | Sep 16, 2026 2:00 AM · 28 characters. Premium fragrance doesn’t need a premium price | |
| Sep 14, 2026 2:02 AM | These are flying into baskets! | 30 | Hurry! Don't miss this! | Sep 14, 2026 2:02 AM · 30 characters. Hurry! Don't miss this! | |
| Sep 12, 2026 2:02 AM | Make Your Scent Last This Autumn | 32 | The Secret To All-Day Autumn Scent | Sep 12, 2026 2:02 AM · 32 characters. The Secret To All-Day Autumn Scent | |
| Sep 10, 2026 2:02 AM | Which two would you layer? | 26 | One fragrance is never enough… | Sep 10, 2026 2:02 AM · 26 characters. One fragrance is never enough… | |
| Sep 6, 2026 2:02 AM | Small Rituals for September | 27 | A softer start to September | Sep 6, 2026 2:02 AM · 27 characters. A softer start to September |
Based on 76 emails received from Jul 21 to Nov 3, 2026. Times in US Eastern. How we collect