The Sweet Setup subject lines
83 subject lines averaging 28 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 8:06 AM | Focus is a jerk | 15 | Friend, Rejoice! It’s officially that time of year where we can start to say “let’s circle… | Nov 1, 2026 8:06 AM · 15 characters. Friend, Rejoice! It’s officially that time of year where we can start to say “let’s circle… | |
| Oct 28, 2026 8:06 AM | Your 2027 planning kit | 22 | Friend, There are only two ways to Plan Your Year: Pick a random resolution during that… | Oct 28, 2026 8:06 AM · 22 characters. Friend, There are only two ways to Plan Your Year: Pick a random resolution during that… | |
| Oct 22, 2026 6:12 AM | Quick recap (and a blue marble) | 31 | Hey Friend, Over the past several days I've definitely shared a lot of information with… | Oct 22, 2026 6:12 AM · 31 characters. Hey Friend, Over the past several days I've definitely shared a lot of information with… | |
| Oct 20, 2026 4:17 PM | Last Call... | 12 | Real quick, Friend, If you were wanting to get All the Things at the special discounted… | Oct 20, 2026 4:17 PM · 12 characters. Real quick, Friend, If you were wanting to get All the Things at the special discounted… | |
| Oct 20, 2026 6:17 AM | Closes today: 5 tips for real-life productivity | 47 | Friend, I believe you can get things done without it being a stressful, royal, pain in the… | Oct 20, 2026 6:17 AM · 47 characters. Friend, I believe you can get things done without it being a stressful, royal, pain in the… | |
| Oct 19, 2026 1:13 PM | The Best To-Do App... | 21 | Friend, After considerable deliberation, we picked Things 3 as the best productivity app… | Oct 19, 2026 1:13 PM · 21 characters. Friend, After considerable deliberation, we picked Things 3 as the best productivity app… | |
| Oct 19, 2026 6:13 AM | What 2,098 people answered | 26 | Hey Friend, A little while ago, we asked our readers if they spent most of their day on… | Oct 19, 2026 6:13 AM · 26 characters. Hey Friend, A little while ago, we asked our readers if they spent most of their day on… | |
| Oct 18, 2026 6:13 AM | My Hybrid Productivity System | 29 | Hey Friend, Since the beginning of 2014 I’ve been using a "hybrid" style of productivity… | Oct 18, 2026 6:13 AM · 29 characters. Hey Friend, Since the beginning of 2014 I’ve been using a "hybrid" style of productivity… | |
| Oct 17, 2026 3:30 PM | Welcome | 7 | Friend, Real quick, I wanted to introduce myself and welcome you to The Sweet Setup… | Oct 17, 2026 3:30 PM · 7 characters. Friend, Real quick, I wanted to introduce myself and welcome you to The Sweet Setup… | |
| Oct 17, 2026 3:13 PM | Essential Apps for a Sweet Setup | 32 | As promised, below is your link to our essential apps for a Sweet Setup. You may want to s… | Oct 17, 2026 3:13 PM · 32 characters. As promised, below is your link to our essential apps for a Sweet Setup. You may want to s… | |
| Oct 13, 2026 5:02 PM | last call (the last one of the year) | 36 | (we start tomorrow at 10:30am ET) | Oct 13, 2026 5:02 PM · 36 characters. (we start tomorrow at 10:30am ET) | |
| Oct 13, 2026 6:19 AM | Quick recap (and a blue marble) | 31 | Hey Friend, Over the past several days I've definitely shared a lot of information with… | Oct 13, 2026 6:19 AM · 31 characters. Hey Friend, Over the past several days I've definitely shared a lot of information with… | |
| Oct 12, 2026 9:13 AM | tomorrow (and the question I get the most) | 42 | (what if I can't make the whole day?) | Oct 12, 2026 9:13 AM · 42 characters. (what if I can't make the whole day?) | |
| Oct 11, 2026 4:17 PM | Last Call... | 12 | Real quick, Friend, If you were wanting to get All the Things at the special discounted… | Oct 11, 2026 4:17 PM · 12 characters. Real quick, Friend, If you were wanting to get All the Things at the special discounted… | |
| Oct 11, 2026 6:17 AM | Closes today: 5 tips for real-life productivity | 47 | Friend, I believe you can get things done without it being a stressful, royal, pain in the… | Oct 11, 2026 6:17 AM · 47 characters. Friend, I believe you can get things done without it being a stressful, royal, pain in the… | |
| Oct 10, 2026 1:20 PM | The Best To-Do App... | 21 | Friend, After considerable deliberation, we picked Things 3 as the best productivity app… | Oct 10, 2026 1:20 PM · 21 characters. Friend, After considerable deliberation, we picked Things 3 as the best productivity app… | |
| Oct 10, 2026 6:17 AM | What 2,098 people answered | 26 | Hey Friend, A little while ago, we asked our readers if they spent most of their day on… | Oct 10, 2026 6:17 AM · 26 characters. Hey Friend, A little while ago, we asked our readers if they spent most of their day on… | |
| Oct 9, 2026 6:18 AM | My Hybrid Productivity System | 29 | Hey Friend, Since the beginning of 2014 I’ve been using a "hybrid" style of productivity… | Oct 9, 2026 6:18 AM · 29 characters. Hey Friend, Since the beginning of 2014 I’ve been using a "hybrid" style of productivity… | |
| Oct 9, 2026 5:50 AM | Welcome | 7 | Friend, Real quick, I wanted to introduce myself and welcome you to The Sweet Setup… | Oct 9, 2026 5:50 AM · 7 characters. Friend, Real quick, I wanted to introduce myself and welcome you to The Sweet Setup… | |
| Oct 9, 2026 5:33 AM | Essential Apps for a Sweet Setup | 32 | As promised, below is your link to our essential apps for a Sweet Setup. You may want to s… | Oct 9, 2026 5:33 AM · 32 characters. As promised, below is your link to our essential apps for a Sweet Setup. You may want to s… | |
| Oct 8, 2026 8:04 AM | why I'd rather do this in October than January | 46 | (the last one of the year) | Oct 8, 2026 8:04 AM · 46 characters. (the last one of the year) | |
| Oct 6, 2026 8:04 AM | "Why are my eyes watering?" | 27 | (things people typed in the chat last month) | Oct 6, 2026 8:04 AM · 27 characters. (things people typed in the chat last month) | |
| Oct 2, 2026 8:04 AM | one more before the year's out | 30 | (and it's the last one) | Oct 2, 2026 8:04 AM · 30 characters. (and it's the last one) | |
| Sep 14, 2026 5:04 PM | LAST CALL: Life Design Summit is happening tomorrow! | 52 | Hey Friend, Just wanted to send this last reminder about the live event happening… | Sep 14, 2026 5:04 PM · 52 characters. Hey Friend, Just wanted to send this last reminder about the live event happening… | |
| Sep 14, 2026 8:05 AM | Did you plan to miss this? | 26 | Hey-o! Were you planning to skip the Life Design Summit? I am taking several hundred… | Sep 14, 2026 8:05 AM · 26 characters. Hey-o! Were you planning to skip the Life Design Summit? I am taking several hundred… | |
| Sep 11, 2026 8:05 AM | how to get skilled at focus | 27 | If diligence is a skill… Then you can get better at it. You learned to read and to drive a… | Sep 11, 2026 8:05 AM · 27 characters. If diligence is a skill… Then you can get better at it. You learned to read and to drive a… | |
| Sep 9, 2026 8:05 AM | re: everyone’s feedback | 23 | It has now been 11 years since the very first version of the Focus Course came out. Over… | Sep 9, 2026 8:05 AM · 23 characters. It has now been 11 years since the very first version of the Focus Course came out. Over… | |
| Sep 7, 2026 8:06 AM | this might not be for you (here’s why) | 38 | So I’ve got a running note in my Apple Notes about who the Focus Course is for. And I… | Sep 7, 2026 8:06 AM · 38 characters. So I’ve got a running note in my Apple Notes about who the Focus Course is for. And I… | |
| Sep 6, 2026 8:05 AM | this changed my business | 24 | I had no idea this was going to happen. It was a year ago when my team and I decided to… | Sep 6, 2026 8:05 AM · 24 characters. I had no idea this was going to happen. It was a year ago when my team and I decided to… | |
| Sep 5, 2026 8:05 AM | those last 10 minutes | 21 | The best part of the Focus Course workshop isn't the teaching. It's the last ten minutes…… | Sep 5, 2026 8:05 AM · 21 characters. The best part of the Focus Course workshop isn't the teaching. It's the last ten minutes…… | |
| Sep 3, 2026 8:05 AM | Tradeoffs | 9 | What happens when you have clarity on what matters most to you? Like, REAL clarity. Let’s… | Sep 3, 2026 8:05 AM · 9 characters. What happens when you have clarity on what matters most to you? Like, REAL clarity. Let’s… | |
| Sep 2, 2026 8:05 AM | why September’s the new January | 31 | September is the new January. And, if I needed a fresh start this month, this is what I'd… | Sep 2, 2026 8:05 AM · 31 characters. September is the new January. And, if I needed a fresh start this month, this is what I'd… | |
| Sep 1, 2026 8:05 AM | how distractions can derail your legacy | 39 | If you’re done sleeping on your goals, here’s how to fix it. And it may not be what you… | Sep 1, 2026 8:05 AM · 39 characters. If you’re done sleeping on your goals, here’s how to fix it. And it may not be what you… | |
| Aug 28, 2026 8:07 AM | Themed Days | 11 | I don't take any meetings or calls on Mondays or Tuesdays. Those are my "Deep Work" days… | Aug 28, 2026 8:07 AM · 11 characters. I don't take any meetings or calls on Mondays or Tuesdays. Those are my "Deep Work" days… | |
| Aug 26, 2026 8:06 AM | We’re baaaaack! | 15 | Hey-o! Quick heads up that you’re probably going to want to mark your calendar for… | Aug 26, 2026 8:06 AM · 15 characters. Hey-o! Quick heads up that you’re probably going to want to mark your calendar for… | |
| Aug 25, 2026 8:09 AM | How I schedule my day (80/20 version) | 37 | Toward the end of my work day (usually around 4:00pm), I have a simple and quick shut-down… | Aug 25, 2026 8:09 AM · 37 characters. Toward the end of my work day (usually around 4:00pm), I have a simple and quick shut-down… | |
| Aug 21, 2026 8:07 AM | What it Takes to Do Work That Matters | 37 | Over the years, I’ve asked folks what challenges they face when it comes to doing… | Aug 21, 2026 8:07 AM · 37 characters. Over the years, I’ve asked folks what challenges they face when it comes to doing… | |
| Aug 14, 2026 8:06 AM | my 3 favorite questions | 23 | The quality of your questions matter, and a great question will go much further in getting… | Aug 14, 2026 8:06 AM · 23 characters. The quality of your questions matter, and a great question will go much further in getting… | |
| Aug 11, 2026 8:04 AM | Creating more time | 18 | Do you ever have moments of down time during your day? If so, I believe there are two ways… | Aug 11, 2026 8:04 AM · 18 characters. Do you ever have moments of down time during your day? If so, I believe there are two ways… | |
| Aug 4, 2026 8:03 AM | Do this instead of doomscrolling | 32 | Hey-o! Here’s a helpful list of a few alternative things you can do when you're bored… | Aug 4, 2026 8:03 AM · 32 characters. Hey-o! Here’s a helpful list of a few alternative things you can do when you're bored… | |
| Jul 31, 2026 8:05 AM | Quantity leads to quality | 25 | If we sit around and WAIT for quality it won't come. Quality must be pursued… With your… | Jul 31, 2026 8:05 AM · 25 characters. If we sit around and WAIT for quality it won't come. Quality must be pursued… With your… | |
| Jul 28, 2026 8:03 AM | A question I've been pondering | 30 | Here's a question I've been asking myself lately: Do I have ample time set aside to fully… | Jul 28, 2026 8:03 AM · 30 characters. Here's a question I've been asking myself lately: Do I have ample time set aside to fully… | |
| Jul 23, 2026 8:02 AM | Be honest — how's the rest going? | 33 | Here's a confession: I'm great at planning to rest. But the actually-resting part is where… | Jul 23, 2026 8:02 AM · 33 characters. Here's a confession: I'm great at planning to rest. But the actually-resting part is where… | |
| Jun 23, 2026 7:02 PM | ⏰ Last chance… | 14 | Were you wanting to grab the Focus Course while it’s on sale for the 11th birthday? Here’s… | Jun 23, 2026 7:02 PM · 14 characters. Were you wanting to grab the Focus Course while it’s on sale for the 11th birthday? Here’s… | |
| Jun 23, 2026 1:32 PM | 11 hours left… | 14 | Hey-o! You probably got my other emails saying that The Focus Course turns 11 today, and… | Jun 23, 2026 1:32 PM · 14 characters. Hey-o! You probably got my other emails saying that The Focus Course turns 11 today, and… | |
| Jun 23, 2026 8:05 AM | One pattern I've noticed over 11 years | 38 | Pre-S: Today is the last day for the $111 birthday deal. Because the Focus Course is… | Jun 23, 2026 8:05 AM · 38 characters. Pre-S: Today is the last day for the $111 birthday deal. Because the Focus Course is… | |
| Jun 22, 2026 4:02 PM | SALE: What's inside the Focus Course? | 38 | Quick follow-up from this morning, as you may be asking what's actually inside the Focus… | Jun 22, 2026 4:02 PM · 38 characters. Quick follow-up from this morning, as you may be asking what's actually inside the Focus… | |
| Jun 22, 2026 8:03 AM | 11 | 2 | Eleven years ago, I hit publish on something I wasn't sure anyone would want. I had just… | Jun 22, 2026 8:03 AM · 2 characters. Eleven years ago, I hit publish on something I wasn't sure anyone would want. I had just… | |
| Jun 19, 2026 8:03 AM | Do anything above zero | 22 | Long-term consistency is everything when it comes to building habits. So much so, that… | Jun 19, 2026 8:03 AM · 22 characters. Long-term consistency is everything when it comes to building habits. So much so, that… | |
| Jun 17, 2026 11:47 AM | i think this is the ultimate luxury | 35 | James Clear wrote a book you may have heard about. It's called Atomic Habits. And… | Jun 17, 2026 11:47 AM · 35 characters. James Clear wrote a book you may have heard about. It's called Atomic Habits. And… |
Based on 83 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect