Black Friday starts Saturday. Here is how it works.

Preview text: Black Friday starts Saturday. Here is how it works. 96 Last year it was 20 percent on…

The TraceSunday, Nov 1, 2026 at 4:00 AM EasternKlaviyo
The TraceBlack Friday starts Saturday. Here is how it works.
Subject
Black Friday starts Saturday. Here is how it works.
Preview text
Black Friday starts Saturday. Here is how it works. 96 Last year it was 20 percent on…
From
contact@thetrace.eu
Sent
Sun Nov 1, 2026, 4:00 AM ET
Size
25 KB
Images
5
Links
15, 2 of them buttons
Subject length
51 characters

Against The Trace's usual

Sent in the 4 AM hour, which holds 22% of its emails; 41% arrive in the 12 PM hour. The subject is 51 characters; its average is 32.

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From
The Trace <[email protected]>
Subject
Black Friday starts Saturday. Here is how it works.
Date
Sun, 01 Nov 2026 09:00:41 +0000 (UTC)
Message-ID domain
geopod-ismtpd-9
Return-Path domain
email.thetrace.eu
DKIM signature
d=thetrace.eu s=kl2
List-Unsubscribe
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  1. by recvd-…-ccprv with SMTP
  2. from (unnamed) by geopod-ismtpd-9 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Nov 10, 2026 4:00 AMWhat people are actually buying this week.
Nov 7, 2026 3:01 AMBlack Friday is open
Nov 1, 2026 4:00 AMBlack Friday starts Saturday. Here is how it works. (this email)
Oct 17, 2026 4:01 AMSix nights, then it goes back in the box
Oct 13, 2026 5:03 AMSizes drop out one at a time
Oct 11, 2026 11:03 AMLast night to enter
Oct 10, 2026 2:01 PMOur APNVG giveaway closes in 24 hours

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