The Upside emails
The Upside sends about 5 emails a week through Klaviyo, most often on Friday around 5 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 5
- Busiest send time
- Fridays at 5pm ET
- Last sent
- Yesterday · Oct 30
- Tracked since
- Apr 2026
- Emails collected
- 133
- Website popularity
- Top 500,000 sites
Recent emails
Oct 30, 2026 7:45 AM
A burst of colour under your autumn layers
Oct 29, 2026 4:45 PM
Sunset ombre, now in new silhouettes
Oct 28, 2026 4:56 AM
Jump back in?
Oct 27, 2026 4:45 PM
New November Arrivals
Oct 27, 2026 4:45 PM
New November Arrivals
Oct 26, 2026 4:45 PM
Your VIP Preview | New Arrivals
Recent subject lines
All subject linesSubject lines average 25 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 30, 2026 7:45 AM | A burst of colour under your autumn layers | Sunset ombre washed in late afternoon light, with a playful pop of pale blue | |
| Oct 29, 2026 4:45 PM | Sunset ombre, now in new silhouettes | Washed in late afternoon light, with a playful pop of pale blue | |
| Oct 28, 2026 4:56 AM | Jump back in? | Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time | |
| Oct 27, 2026 4:45 PM | New November Arrivals | Available online today | |
| Oct 27, 2026 4:45 PM | New November Arrivals | Available online and in-store today | |
| Oct 26, 2026 4:45 PM | Your VIP Preview | New Arrivals | Be the first to shop our November release before the official launch tomorrow | |
| Oct 24, 2026 4:45 PM | As Seen On Fredrika Akander | A fresh take on the new season, styled by one of our #UPSIDERS | |
| Oct 23, 2026 1:23 AM | Something caught your eye? | Feel confident in your decision by taking a second look |
Archive
View full archiveOctober 2026 28 emails
View allOct 24, 2026 4:45 PM
Oct 23, 2026 1:23 AM
Back In Stock | The Soho Story
Oct 22, 2026 9:30 PM
Oct 21, 2026 4:45 PM
Oct 20, 2026 7:45 AM
Oct 19, 2026 4:45 PM
When The Upside sends
56% of its emails arrive in the 5 PM hour. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 18 | 0 | 0 | 1 | 1 | 0 | 0 |
| Tue | 1 | 1 | 0 | 2 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 11 | 0 | 0 | 1 | 0 | 2 | 0 |
| Wed | 1 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 12 | 1 | 0 | 0 | 2 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 9 | 0 | 0 | 0 | 2 | 1 | 1 |
| Fri | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 16 | 0 | 0 | 1 | 0 | 1 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 9 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 1 | 1 | 0 | 1 | 0 | 0 |
| 1a | 0 | 1 | 0 | 0 | 1 | 0 | 0 |
| 2a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 3a | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 7a | 0 | 3 | 0 | 3 | 2 | 4 | 1 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 4 | 2 | 3 | 1 | 2 | 2 | 0 |
| 5p | 18 | 11 | 12 | 9 | 16 | 9 | 0 |
| 6p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 1 | 1 | 0 | 0 | 1 | 0 | 0 |
| 9p | 1 | 0 | 2 | 2 | 0 | 0 | 0 |
| 10p | 0 | 2 | 0 | 1 | 1 | 0 | 2 |
| 11p | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
FewerMore(busiest cell: 18 emails)
Based on 133 emails received from Apr 28 to Oct 30, 2026. Times in US Eastern. How we collect · When all brands send
How often The Upside sends
Complete months have run between 10 and 25 emails.
- Busiest month
- Aug 2026, 25
- Quietest month
- May 2026, 10
- Busiest day
- Friday, 25
- Quietest day
- Sunday, 5
About The Upside
- ESP
- Klaviyo
- Website popularity (CrUX)
- Top 500,000 sites
- Tracked since
- Apr 2026
- Emails collected
- 133
- Emails a week
- about 5
- Last sent
- Oct 30, 2026
- Sends from
- hello@
theupside.com - Subject length
- 25 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 1ère Avenue1ereavenue.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 5 | Thursday | Oct 31, 2026 | Klaviyo · about 5 a week · busiest Thursday · last sent Oct 31, 2026 | |
 39 Degrees39degrees.com.au | Klaviyo | about 5 | Monday | Oct 30, 2026 | Klaviyo · about 5 a week · busiest Monday · last sent Oct 30, 2026 | ||
 3HLinen3hlinen.com | Klaviyo | about 5 | Tuesday | Oct 29, 2026 | Klaviyo · about 5 a week · busiest Tuesday · last sent Oct 29, 2026 |
