The Upside subject lines
135 subject lines averaging 25 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 7:45 AM | Pinstripe, Perfected | 20 | Soft, breathable Merino in an always-classic navy | Nov 1, 2026 7:45 AM · 20 characters. Soft, breathable Merino in an always-classic navy | |
| Oct 31, 2026 4:45 PM | Colour Crush | Denim & Butter | 29 | Washed denim meets sunlit yellow. It's the pairing we can’t stop wearing. | Oct 31, 2026 4:45 PM · 29 characters. Washed denim meets sunlit yellow. It's the pairing we can’t stop wearing. | |
| Oct 30, 2026 7:45 AM | A burst of colour under your autumn layers | 42 | Sunset ombre washed in late afternoon light, with a playful pop of pale blue | Oct 30, 2026 7:45 AM · 42 characters. Sunset ombre washed in late afternoon light, with a playful pop of pale blue | |
| Oct 29, 2026 4:45 PM | Sunset ombre, now in new silhouettes | 36 | Washed in late afternoon light, with a playful pop of pale blue | Oct 29, 2026 4:45 PM · 36 characters. Washed in late afternoon light, with a playful pop of pale blue | |
| Oct 28, 2026 4:56 AM | Jump back in? | 13 | Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time | Oct 28, 2026 4:56 AM · 13 characters. Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time | |
| Oct 27, 2026 4:45 PM | New November Arrivals | 21 | Available online today | Oct 27, 2026 4:45 PM · 21 characters. Available online today | |
| Oct 27, 2026 4:45 PM | New November Arrivals | 21 | Available online and in-store today | Oct 27, 2026 4:45 PM · 21 characters. Available online and in-store today | |
| Oct 26, 2026 4:45 PM | Your VIP Preview | New Arrivals | 31 | Be the first to shop our November release before the official launch tomorrow | Oct 26, 2026 4:45 PM · 31 characters. Be the first to shop our November release before the official launch tomorrow | |
| Oct 24, 2026 4:45 PM | As Seen On Fredrika Akander | 27 | A fresh take on the new season, styled by one of our #UPSIDERS | Oct 24, 2026 4:45 PM · 27 characters. A fresh take on the new season, styled by one of our #UPSIDERS | |
| Oct 23, 2026 1:23 AM | Something caught your eye? | 26 | Feel confident in your decision by taking a second look | Oct 23, 2026 1:23 AM · 26 characters. Feel confident in your decision by taking a second look | |
| Oct 22, 2026 9:30 PM | Back In Stock | The Soho Story | 30 | Soft-brushed recycled cotton, made for the moments between destinations | Oct 22, 2026 9:30 PM · 30 characters. Soft-brushed recycled cotton, made for the moments between destinations | |
| Oct 21, 2026 4:45 PM | New In | Court Sports | 21 | Explore new styles designed for the court | Oct 21, 2026 4:45 PM · 21 characters. Explore new styles designed for the court | |
| Oct 20, 2026 7:45 AM | Layer Up Now, Love Forever | 26 | The Outerwear Edit | Oct 20, 2026 7:45 AM · 26 characters. The Outerwear Edit | |
| Oct 19, 2026 4:45 PM | Hit em' with your best short | 28 | New in shorts for the warmer months | Oct 19, 2026 4:45 PM · 28 characters. New in shorts for the warmer months | |
| Oct 17, 2026 7:45 AM | Quiet luxury, in cashmere | 25 | Thoughtful layers for cooler days | Oct 17, 2026 7:45 AM · 25 characters. Thoughtful layers for cooler days | |
| Oct 16, 2026 4:45 PM | Timeless Essentials | 19 | Soft layers for wherever the day takes you | Oct 16, 2026 4:45 PM · 19 characters. Soft layers for wherever the day takes you | |
| Oct 15, 2026 7:45 AM | Timeless Essentials | 19 | Soft layers for wherever the day takes you | Oct 15, 2026 7:45 AM · 19 characters. Soft layers for wherever the day takes you | |
| Oct 14, 2026 4:45 PM | Quiet luxury, in cashmere | 25 | Thoughtful layers for travel days | Oct 14, 2026 4:45 PM · 25 characters. Thoughtful layers for travel days | |
| Oct 14, 2026 12:33 AM | Let’s get to know eachother | 27 | Discover our world | Oct 14, 2026 12:33 AM · 27 characters. Discover our world | |
| Oct 13, 2026 12:31 AM | Welcome to THE UPSIDE | 21 | Enjoy 10% off your first order | Oct 13, 2026 12:31 AM · 21 characters. Enjoy 10% off your first order | |
| Oct 12, 2026 4:45 PM | The Petra Flare Is Back | 23 | Our bestselling flare, now in rich Espresso | Oct 12, 2026 4:45 PM · 23 characters. Our bestselling flare, now in rich Espresso | |
| Oct 10, 2026 4:45 PM | Galaxia, In a new light ✨ | 25 | Discover our signature stretch, reimagined in a subtle metallic finish across three… | Oct 10, 2026 4:45 PM · 25 characters. Discover our signature stretch, reimagined in a subtle metallic finish across three… | |
| Oct 10, 2026 7:45 AM | Colour Crush | Amazon Green | 27 | Easy pieces to wear solo or together this season | Oct 10, 2026 7:45 AM · 27 characters. Easy pieces to wear solo or together this season | |
| Oct 9, 2026 4:46 PM | Colour Crush | Amazon Green | 27 | Light, breezy layers in organic cotton | Oct 9, 2026 4:46 PM · 27 characters. Light, breezy layers in organic cotton | |
| Oct 7, 2026 6:36 PM | Something caught your eye? | 26 | Feel confident in your decision by taking a second look | Oct 7, 2026 6:36 PM · 26 characters. Feel confident in your decision by taking a second look | |
| Oct 7, 2026 4:45 PM | New stretch worth obsessing over | 32 | Your favourite recycled rib, now in two new colourways | Oct 7, 2026 4:45 PM · 32 characters. Your favourite recycled rib, now in two new colourways | |
| Oct 5, 2026 4:45 PM | A Forever Favourite Returns | 27 | The Galaxia Pant, now in Espresso | Oct 5, 2026 4:45 PM · 27 characters. The Galaxia Pant, now in Espresso | |
| Oct 2, 2026 5:45 PM | Introducing The Palacio Plaid | 29 | Soft, breathable stretch in our newest print | Oct 2, 2026 5:45 PM · 29 characters. Soft, breathable stretch in our newest print | |
| Oct 2, 2026 7:45 AM | Meet the Laguna Palm Print | 26 | Now in new silhouettes for transeasonal dressing | Oct 2, 2026 7:45 AM · 26 characters. Now in new silhouettes for transeasonal dressing | |
| Oct 1, 2026 5:45 PM | Meet the Laguna Palm Print | 26 | Now in new silhouettes to love all summer | Oct 1, 2026 5:45 PM · 26 characters. Now in new silhouettes to love all summer | |
| Sep 29, 2026 5:45 PM | New October Arrivals | 20 | Available online today | Sep 29, 2026 5:45 PM · 20 characters. Available online today | |
| Sep 29, 2026 5:45 PM | New October Arrivals | 20 | Available online and in-store today | Sep 29, 2026 5:45 PM · 20 characters. Available online and in-store today | |
| Sep 28, 2026 5:45 PM | Your VIP Preview | New Arrivals | 31 | Be the first to shop our October release before the official launch tomorrow | Sep 28, 2026 5:45 PM · 31 characters. Be the first to shop our October release before the official launch tomorrow | |
| Sep 27, 2026 7:45 AM | Online Warehouse Sale | Ends Soon | 33 | Up to 80% off. Limited stock. | Sep 27, 2026 7:45 AM · 33 characters. Up to 80% off. Limited stock. | |
| Sep 26, 2026 5:45 PM | Online Warehouse Sale | Ends Tonight | 36 | Up to 80% off. Limited stock. | Sep 26, 2026 5:45 PM · 36 characters. Up to 80% off. Limited stock. | |
| Sep 26, 2026 7:45 AM | The Autumn Edit | 15 | Easy dressing for long, slow days | Sep 26, 2026 7:45 AM · 15 characters. Easy dressing for long, slow days | |
| Sep 25, 2026 5:45 PM | The Long Weekend Edit | 21 | Easy dressing for long, slow days | Sep 25, 2026 5:45 PM · 21 characters. Easy dressing for long, slow days | |
| Sep 24, 2026 10:30 PM | Mosman is Reopening | Friday 2nd October | 40 | Join us from 10am for coffee and a curated gift for the first 40 guests | Sep 24, 2026 10:30 PM · 40 characters. Join us from 10am for coffee and a curated gift for the first 40 guests | |
| Sep 24, 2026 5:45 PM | The Soul Edit | 13 | Organic cotton french terry, overdyed in violet 💜 | Sep 24, 2026 5:45 PM · 13 characters. Organic cotton french terry, overdyed in violet 💜 | |
| Sep 22, 2026 5:45 PM | Online Warehouse Sale | Starts Now | 34 | Up to 80% off. 5 days only. | Sep 22, 2026 5:45 PM · 34 characters. Up to 80% off. 5 days only. | |
| Sep 21, 2026 9:55 PM | Jump back in? | 13 | Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time | Sep 21, 2026 9:55 PM · 13 characters. Revisit THE UPSIDE for elevated essentials you’re destined to love for the longest time | |
| Sep 21, 2026 5:45 PM | VIP Access | Online Warehouse Sale | 34 | Up to 80% off. Limited stock. | Sep 21, 2026 5:45 PM · 34 characters. Up to 80% off. Limited stock. | |
| Sep 18, 2026 5:45 PM | A New Knit Favourite | 20 | The Lori Knit Dress, in Jungle Green and Plum | Sep 18, 2026 5:45 PM · 20 characters. The Lori Knit Dress, in Jungle Green and Plum | |
| Sep 17, 2026 7:45 AM | Chasing The Light | 17 | From hand-crochet to soft knits, designed for softer days ahead | Sep 17, 2026 7:45 AM · 17 characters. From hand-crochet to soft knits, designed for softer days ahead | |
| Sep 16, 2026 5:45 PM | Chasing The Sun | 15 | From hand-crochet to soft knits, designed for warmer days | Sep 16, 2026 5:45 PM · 15 characters. From hand-crochet to soft knits, designed for warmer days | |
| Sep 14, 2026 5:45 PM | The Pant Edit | 13 | Fresh prints, familiar shapes and a few new favourites | Sep 14, 2026 5:45 PM · 13 characters. Fresh prints, familiar shapes and a few new favourites | |
| Sep 13, 2026 10:00 PM | NEW to SALE | 11 | Explore newly added sale styles today! | Sep 13, 2026 10:00 PM · 11 characters. Explore newly added sale styles today! | |
| Sep 11, 2026 5:45 PM | As Seen On Fredrika Akander | 27 | In the Recovery capsule, made for travel | Sep 11, 2026 5:45 PM · 27 characters. In the Recovery capsule, made for travel | |
| Sep 9, 2026 5:45 PM | Best of Stretch | 15 | Meet the styles to carry you through the season | Sep 9, 2026 5:45 PM · 15 characters. Meet the styles to carry you through the season | |
| Sep 7, 2026 5:45 PM | Introducing The Recovery Capsule | 32 | Organic Cotton. Soft by nature, gentle by design | Sep 7, 2026 5:45 PM · 32 characters. Organic Cotton. Soft by nature, gentle by design |
Based on 135 emails received from Apr 28 to Nov 1, 2026. Times in US Eastern. How we collect