Black is back

Preview text: Timeless essentials, designed to be worn on repeat

The UpsideMonday, Aug 17, 2026 at 5:45 PM EasternKlaviyo
The UpsideBlack is back
Subject
Black is back
Preview text
Timeless essentials, designed to be worn on repeat
From
hello@theupside.com
Sent
Mon Aug 17, 2026, 5:45 PM ET
Sent to
Australia (theupside.com.au)
Size
61 KB
Images
10
Links
25, 13 of them buttons
Subject length
13 characters

Against The Upside's usual

Sent in its busiest hour, 5 PM, which holds 55% of its emails. The subject is 13 characters; its average is 25.

Report this email

Sent just before and after

Aug 19, 2026 9:30 PMMeet the Poet
Aug 19, 2026 4:02 AMMANLY, WE’RE COMING! 💛
Aug 18, 2026 7:45 AMYour Cashmere Travel Set
Aug 17, 2026 5:45 PMBlack is back (this email)
Aug 14, 2026 5:45 PMSunset Edit
Aug 13, 2026 9:30 PMSoft terry towelling meets timeless stripes
Aug 11, 2026 10:00 PMThe Soho Pant you've been waiting for

More from The Upside

All The Upside emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.