The WillowAce subject lines
48 subject lines averaging 34 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 12:08 AM | 200 days to change your mind | 28 | The guarantee that makes trying us risk-free — plus what thousands of customers say. | Nov 1, 2026 12:08 AM · 28 characters. The guarantee that makes trying us risk-free — plus what thousands of customers say. | |
| Oct 30, 2026 10:04 AM | $9.99 a pair. Here's how. | 25 | Buy 2, Get 2 Free — four alpaca pairs for $39.98. The math is simple. | Oct 30, 2026 10:04 AM · 25 characters. Buy 2, Get 2 Free — four alpaca pairs for $39.98. The math is simple. | |
| Oct 29, 2026 12:07 AM | We spend it on wool, not ads | 28 | The family behind your socks — and the pricing decision we refuse to change. | Oct 29, 2026 12:07 AM · 28 characters. The family behind your socks — and the pricing decision we refuse to change. | |
| Oct 28, 2026 3:39 AM | Try Us Risk Free Today! | 23 | Don't wait! | Oct 28, 2026 3:39 AM · 23 characters. Don't wait! | |
| Oct 27, 2026 12:06 AM | What $40 sock brands don't want you to know | 43 | Hollow-core alpaca fiber does what cotton can't — and we price it at $19.99. | Oct 27, 2026 12:06 AM · 43 characters. Hollow-core alpaca fiber does what cotton can't — and we price it at $19.99. | |
| Oct 25, 2026 12:05 AM | Your Buy 2, Get 2 Free code is inside | 37 | Welcome to WillowAce — here's your code, and the 20-second version of who we are. | Oct 25, 2026 12:05 AM · 37 characters. Welcome to WillowAce — here's your code, and the 20-second version of who we are. | |
| Oct 23, 2026 10:02 AM | Fall into comfort with our socks! | 33 | We spend on alpaca and merino, not ads. | Oct 23, 2026 10:02 AM · 33 characters. We spend on alpaca and merino, not ads. | |
| Oct 19, 2026 11:31 AM | Half your holiday list, one order | 33 | Buy 2, Get 2 Free — two pairs for them, two for you. Nobody returns alpaca socks. | Oct 19, 2026 11:31 AM · 33 characters. Buy 2, Get 2 Free — two pairs for them, two for you. Nobody returns alpaca socks. | |
| Oct 13, 2026 10:01 AM | Buy 2 Get 2 FREE! | 17 | 4.7 stars, 200-day guarantee, The risk is basically zero. | Oct 13, 2026 10:01 AM · 17 characters. 4.7 stars, 200-day guarantee, The risk is basically zero. | |
| Sep 29, 2026 10:16 AM | $9.99 a pair. Here's how. | 25 | Buy 2, Get 2 Free — four alpaca pairs for $39.98. The math is simple. | Sep 29, 2026 10:16 AM · 25 characters. Buy 2, Get 2 Free — four alpaca pairs for $39.98. The math is simple. | |
| Sep 23, 2026 10:15 AM | Try Us Risk Free Today! | 23 | Don't wait! | Sep 23, 2026 10:15 AM · 23 characters. Don't wait! | |
| Sep 23, 2026 8:04 AM | Built for the 12-hour shift | 27 | Boot and Compression alpaca socks for people who don't sit down. Buy 2, Get 2 Free | Sep 23, 2026 8:04 AM · 27 characters. Boot and Compression alpaca socks for people who don't sit down. Buy 2, Get 2 Free | |
| Sep 15, 2026 9:15 AM | The first cold morning is coming | 32 | Alpaca socks, Buy 2 Get 2 Free — get the drawer ready before it hits. | Sep 15, 2026 9:15 AM · 32 characters. Alpaca socks, Buy 2 Get 2 Free — get the drawer ready before it hits. | |
| Sep 4, 2026 12:02 PM | Cotton keeps the sweat. Alpaca kicks it out | 43 | Cotton absorbs moisture and holds it against your skin. Alpaca moves it out. Dry feet win. | Sep 4, 2026 12:02 PM · 43 characters. Cotton absorbs moisture and holds it against your skin. Alpaca moves it out. Dry feet win. | |
| Aug 30, 2026 12:30 PM | Labor Day plans? Your feet have opinions. | 41 | Four pairs for the long weekend — hiking, grilling, or doing absolutely nothing. | Aug 30, 2026 12:30 PM · 41 characters. Four pairs for the long weekend — hiking, grilling, or doing absolutely nothing. | |
| Aug 26, 2026 10:03 AM | Why the best socks aren't the priciest ones | 43 | Family-owned means no middlemen and no markup theater. Just better fiber. | Aug 26, 2026 10:03 AM · 43 characters. Family-owned means no middlemen and no markup theater. Just better fiber. | |
| Aug 24, 2026 12:30 AM | Try Us Risk Free Today! | 23 | Don't wait! | Aug 24, 2026 12:30 AM · 23 characters. Don't wait! | |
| Aug 23, 2026 10:07 AM | Fall is coming for your sock drawer first | 41 | The same fiber that cooled your feet in August traps warmth in October. Stock up now. | Aug 23, 2026 10:07 AM · 41 characters. The same fiber that cooled your feet in August traps warmth in October. Stock up now. | |
| Aug 18, 2026 9:07 AM | Cotton keeps the sweat. Alpaca kicks it out | 43 | Cotton absorbs moisture and holds it against your skin. Alpaca moves it out. Dry feet win. | Aug 18, 2026 9:07 AM · 43 characters. Cotton absorbs moisture and holds it against your skin. Alpaca moves it out. Dry feet win. | |
| Aug 11, 2026 11:05 AM | We bet 200 days these outlast your cotton | 41 | If they don't perform, we replace them. No receipt hunt, no fine print gymnastics. | Aug 11, 2026 11:05 AM · 41 characters. If they don't perform, we replace them. No receipt hunt, no fine print gymnastics. | |
| Aug 7, 2026 11:01 AM | What 200 days of wear actually looks like | 41 | Real customers, months in. The durability reviews tell the story better than we can. | Aug 7, 2026 11:01 AM · 41 characters. Real customers, months in. The durability reviews tell the story better than we can. | |
| Aug 4, 2026 11:01 AM | Sweaty feet aren't a tax you have to pay | 40 | Hollow alpaca fiber releases heat and wicks moisture — up to a cup a day. | Aug 4, 2026 11:01 AM · 40 characters. Hollow alpaca fiber releases heat and wicks moisture — up to a cup a day. | |
| Aug 2, 2026 9:45 AM | Buy 4 pairs. You pay for 2. That's the math. | 44 | Buy 2 pairs, get 2 free — every day, no code. Baby alpaca from $6 a pair. | Aug 2, 2026 9:45 AM · 44 characters. Buy 2 pairs, get 2 free — every day, no code. Baby alpaca from $6 a pair. | |
| Jul 24, 2026 10:01 AM | Treat yourself — July’s almost over | 35 | You bought gifts for everyone else this summer. Your turn now, finally. | Jul 24, 2026 10:01 AM · 35 characters. You bought gifts for everyone else this summer. Your turn now, finally. | |
| Jul 12, 2026 11:01 AM | Join the comfort revolution this summer! | 40 | Three real reviews, one recurring theme: they don’t go back. | Jul 12, 2026 11:01 AM · 40 characters. Three real reviews, one recurring theme: they don’t go back. | |
| Jul 8, 2026 11:01 AM | Your feet sweat a cup a day. Here’s the fix | 43 | Why alpaca beats cotton when it’s 90 degrees out — the hollow-fiber fix. | Jul 8, 2026 11:01 AM · 43 characters. Why alpaca beats cotton when it’s 90 degrees out — the hollow-fiber fix. | |
| Jul 6, 2026 12:26 PM | Try Us Risk Free Today! | 23 | Don't wait! | Jul 6, 2026 12:26 PM · 23 characters. Don't wait! | |
| Jul 4, 2026 11:00 AM | Happy 4th of July, from our family to yours | 43 | A quick thank-you from the family behind WillowAce — and a small July 4th note. | Jul 4, 2026 11:00 AM · 43 characters. A quick thank-you from the family behind WillowAce — and a small July 4th note. | |
| Jun 21, 2026 11:02 AM | Happy Father's Day | 18 | To the dads, and to the dads' dads. From our family to yours. | Jun 21, 2026 11:02 AM · 18 characters. To the dads, and to the dads' dads. From our family to yours. | |
| Jun 2, 2026 11:01 AM | Why most men's socks die before fall | 36 | Cotton holds heat. Cotton holds moisture. Cotton holds you back. | Jun 2, 2026 11:01 AM · 36 characters. Cotton holds heat. Cotton holds moisture. Cotton holds you back. | |
| May 25, 2026 11:31 AM | Happy Memorial Day — comfort for every step | 43 | Buy 2 pairs, get 2 pairs free. Free shipping over $45. Today only feels right. | May 25, 2026 11:31 AM · 43 characters. Buy 2 pairs, get 2 pairs free. Free shipping over $45. Today only feels right. | |
| May 21, 2026 11:01 AM | We guarantee these for 200 days. Here's why. | 44 | Most sock companies won't do this. We will — because alpaca fiber earns it. | May 21, 2026 11:01 AM · 44 characters. Most sock companies won't do this. We will — because alpaca fiber earns it. | |
| May 17, 2026 10:01 AM | The review that changed our best-seller | 39 | One customer's honest feedback. And what we did about it. | May 17, 2026 10:01 AM · 39 characters. One customer's honest feedback. And what we did about it. | |
| May 6, 2026 11:01 AM | Cotton holds sweat. Alpaca wicks it away. | 41 | Your feet produce up to a cup of moisture a day. What your socks do with it matters. | May 6, 2026 11:01 AM · 41 characters. Your feet produce up to a cup of moisture a day. What your socks do with it matters. | |
| May 3, 2026 10:01 AM | Your socks wore out. These won't. | 33 | Alpaca fiber is 3x more durable than cotton. Backed by our 200-day guarantee. | May 3, 2026 10:01 AM · 33 characters. Alpaca fiber is 3x more durable than cotton. Backed by our 200-day guarantee. | |
| May 1, 2026 10:02 AM | Buy 2 Pairs, Get 2 Pairs Free | 29 | Alpaca socks that outlast everything in your drawer. Free shipping over $49. | May 1, 2026 10:02 AM · 29 characters. Alpaca socks that outlast everything in your drawer. Free shipping over $49. | |
| Apr 29, 2026 10:02 AM | The 3-month rule nobody follows | 31 | Replace your socks every 90 days. Here's what happens when you don't. | Apr 29, 2026 10:02 AM · 31 characters. Replace your socks every 90 days. Here's what happens when you don't. | |
| Apr 25, 2026 10:00 AM | 3 reviews that made us stop and read twice | 42 | Real words from real customers. No editing, no cherry-picking. | Apr 25, 2026 10:00 AM · 42 characters. Real words from real customers. No editing, no cherry-picking. | |
| Apr 22, 2026 10:02 AM | One material. Zero waste. All comfort. | 38 | Alpaca fiber is biodegradable. Your polyester socks aren't. | Apr 22, 2026 10:02 AM · 38 characters. Alpaca fiber is biodegradable. Your polyester socks aren't. | |
| Apr 8, 2026 10:02 AM | Buy 2 Pairs, Get 2 Pairs Free | 29 | This is not a typo. 4 pairs for the price of 2. While they last. | Apr 8, 2026 10:02 AM · 29 characters. This is not a typo. 4 pairs for the price of 2. While they last. | |
| Apr 3, 2026 10:00 AM | We kept your spot | 17 | No cart. No pressure. Just the socks 5,000 people reordered last month. | Apr 3, 2026 10:00 AM · 17 characters. No cart. No pressure. Just the socks 5,000 people reordered last month. | |
| Apr 1, 2026 10:05 AM | Your socks are working harder than you think | 44 | Spring hikes, longer walks, warmer commutes — your feet feel all of it. | Apr 1, 2026 10:05 AM · 44 characters. Spring hikes, longer walks, warmer commutes — your feet feel all of it. | |
| Mar 29, 2026 10:02 AM | What your feet are telling you (and you're ignoring) | 52 | Blisters, cold spots, midday sweat — all symptoms of the same problem. | Mar 29, 2026 10:02 AM · 52 characters. Blisters, cold spots, midday sweat — all symptoms of the same problem. | |
| Mar 26, 2026 10:01 AM | The sock drawer test | 20 | Pull out your oldest pair and your newest. Notice something? That's fiber breakdown. | Mar 26, 2026 10:01 AM · 20 characters. Pull out your oldest pair and your newest. Notice something? That's fiber breakdown. | |
| Mar 20, 2026 10:00 AM | First day of spring. Still wearing alpaca. | 42 | Warm-weather socks aren't what you think. Alpaca breathes better than cotton in heat. | Mar 20, 2026 10:00 AM · 42 characters. Warm-weather socks aren't what you think. Alpaca breathes better than cotton in heat. | |
| Mar 19, 2026 10:02 AM | We don't usually email twice | 28 | But it's been over 6 months, and we think you should know what's new. | Mar 19, 2026 10:02 AM · 28 characters. But it's been over 6 months, and we think you should know what's new. | |
| Mar 17, 2026 10:03 AM | The hiking sock lie | 19 | Most 'hiking socks' are cotton blends in disguise. Here's how to tell. | Mar 17, 2026 10:03 AM · 19 characters. Most 'hiking socks' are cotton blends in disguise. Here's how to tell. | |
| Mar 15, 2026 11:03 AM | Remember these? | 15 | A quick reminder of what you're missing — and why 90 days is too long between pairs. | Mar 15, 2026 11:03 AM · 15 characters. A quick reminder of what you're missing — and why 90 days is too long between pairs. |
Based on 48 emails received from Mar 15 to Nov 1, 2026. Times in US Eastern. How we collect