Pull the covers up.

Preview text: New to the bedroom.

ThumaThursday, Jun 18, 2026 at 12:00 PM EasternKlaviyo
ThumaPull the covers up.
Subject
Pull the covers up.
Preview text
New to the bedroom.
From
hello@thuma.co
Brand
Thuma
Sent
Thu Jun 18, 2026, 12:00 PM ET
Size
77 KB
Images
28
Links
35, 4 of them buttons
Subject length
19 characters

Against Thuma's usual

Sent in its busiest hour, 12 PM, which holds 65% of its emails. The subject is 19 characters; its average is 24.

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Sent just before and after

Jun 23, 2026 12:30 PMWelcome to the stone age.
Jun 21, 2026 10:00 PMMinutes only.
Jun 20, 2026 12:02 PMWhat’s pink, green, and striped all over?
Jun 18, 2026 12:00 PMPull the covers up. (this email)
Jun 16, 2026 10:00 PMFor life.
Jun 16, 2026 12:02 PMCozy up in new bedding.
Jun 14, 2026 12:00 PMJust dropped.

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