They Sent It

NEW IN! Meet Lila, your outfit in one

Contrast ruffles, cosy knit and that lovely layered look. £55.

TLM EditWednesday, Oct 28, 2026 at 2:57 PM EasternKlaviyo
TLM EditNEW IN! Meet Lila, your outfit in one
Subject
NEW IN! Meet Lila, your outfit in one
Preview text
Contrast ruffles, cosy knit and that lovely layered look. £55.
From
hello@thelondonmummy.com
Sent
Wed Oct 28, 2026, 2:57 PM ET
Size
63 KB
Images
12
Links
24, 14 of them buttons
Subject length
37 characters

Against TLM Edit's usual

Sent in its busiest hour, 2 PM, which holds 23% of its emails. The subject is 37 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
TLM Edit <[email protected]>
Subject
NEW IN! Meet Lila, your outfit in one
Date
Wed, 28 Oct 2026 18:57:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.thelondonmummy.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.thelondonmummy.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Nov 8, 2026 2:46 PMNEW Base Layers + Sell Out Colours RESTOCKED!
Nov 1, 2026 2:20 PMDon't Miss Out on This Week's Bestsellers!
Oct 28, 2026 2:57 PMNEW IN! Meet Lila, your outfit in one (this email)
Oct 25, 2026 3:32 AMAutumn Trends: Jeans, Bags & Jackets Await!🍂
Oct 21, 2026 3:20 PMCosy Up: 4 New Roll Neck Styles Await!
Oct 20, 2026 6:06 AMTake a peek at our Best Sellers! 😍
Oct 16, 2026 6:02 AMHello from me 👋

More from TLM Edit

All TLM Edit emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.